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Nurse Triage: Improving Patient Care

Nurse triage is revolutionizing patient care by improving efficiency and accessibility. Nurse triage systems help alleviate wait times, enhance patient satisfaction, and optimize healthcare resources by prioritizing patient needs and directing them to the appropriate level of care. Check the benefits of implementing a nurse triage model, highlighting its impact on patient outcomes and healthcare delivery.

Prior to widespread implementation of the electronic health record (EHR), non-face-to-face patient contact with the primary care clinician’s office was traditionally limited to telephone calls during office hours or patient voicemail messages after hours. Practices used telephone triage and medical advice protocols to ensure that patient calls or messages would be managed in a standardized way by the appropriate person in the practice.

Today, EHRs offer the use of patient portals, which allow unfettered patient-initiated messaging to the clinician at all hours of the day. This marks a major step forward in patient communication with the health care team but also marks a significant increase in indirect patient care needs. In primary care, these patient queries cover the gamut of health care needs, including appointment or referral requests, referral status updates, financial or insurance questions, result clarification, clinical advice requests, and medication requests (new or refill). Additionally, traditional phone calls are converted to EHR messages, which adds to the EHR message burden. While protocols and procedures on how to best manage patient telephone calls are well established, similar systems have not been widely adopted for electronic communication from patients.

This article describes how an academic family medicine practice designed and implemented a system for optimally managing electronic patient messages. Our multiple part-time clinicians comprise approximately 8.8 clinical FTEs managing a panel of 16,000 patients. The clinical team also includes 15 registered nurses (RNs)/certified medical assistants (MAs)/licensed practical nurses (LPNs), two triage RNs, two licensed clinical social workers, and one clinical pharmacist.

KEY POINTS

  • Patient portals mark a major step forward in patient communication with the health care team, but they also mark a significant increase in indirect patient care needs.
  • Practices should reconsider the clinician’s role in message management.
  • By clarifying rules for routing and replying to patient messages, workflows can largely be handled by nursing and support staff.

A NEW WORKFLOW FOR PATIENT MESSAGES

Before this intervention, all patient messages went directly to the clinician, who then decided whether to handle a message personally or forward it to another team member. As the volume of messages increased and response times increased, this strategy of having the clinician review all messages became non-viable.

Our first step in developing a new work-flow for managing patient messages was to assemble a small multidisciplinary work team with representatives from administration, nursing, and clinicians. The over-arching goal was to develop a consistent, systems-based approach to patient messaging and to get “the right message to the right team member.”

The group surveyed clinicians about their message preferences. Overall, clinicians preferred that all messages be reviewed and filtered first by a non-clinician team member. Clinicians only wanted certain messages routed to them — mostly medication questions about directions for use, side effects, or dose adjustments. For messages involving symptoms not improving despite treatment, their preference was to not have the message routed to them but to have the patient scheduled for a follow-up visit. Most other messages could be handled by staff or converted to a visit.

Using the clinician survey results, the team reviewed the different types of messages available in the patient portal (new complaint, medication refill, billing question, etc.) and determined which message types should go to which team members first. Input from nursing staff was essential in ensuring that the most appropriate message ended up in front of the correct person.

The next step was to expand the practice pools for message routing. (See a selected list of practice pools.) All patient-initiated messages would first land in a general practice pool, and an RN would read and review all messages from this initial pool. We used RNs as the first-line filter for two main reasons. The first is practical. Our MAs’ and LPNs’ main duties are related to direct clinical care provided to the patients seen in the practice, whereas our RNs have more of an administrative/supervisory role. The second is clinical. If patient messages include issues that are clinical in nature, the RN is able to appropriately triage these patients for clinical visits. The team considered whether message filtering should be done by nonclinical team members; however, after discussion, the group determined there were no available nonclinical staff to do this work and a clinical team member was better suited for it. This first-line filtering is critical since patient messages are not first reviewed by a clinician.

After reviewing a message, the RN routes it to the appropriate team member/practice pool to handle and notifies the patient of the expected response time. For example, if a patient is asking about an active referral request, the RN can route the message to the “referrals” practice pool, which includes nonclinical administrative staff who manage insurance and referrals. A member of the pool will then handle the message.

To assist RNs with message management, our project leader developed reference documents and Smart Phrases. These phrases, also known as “dot phrases,” allow staff to easily insert commonly used chunks of text into their responses to patient messages by typing a period (dot) followed by a short user-generated phrase. (See the list of Smart Phrases.) The project lead and nursing leadership also offered training sessions for team members who would be reviewing and filtering messages. The practice did not hire additional staff. The nursing staff was up-trained to do this work, and it has been incorporated into their clinical responsibilities. We piloted the new work-flow using select clinician EHR in-baskets. Once refined, it was rolled out to the entire practice.

LESSENING THE CLINICIAN IN-BASKET BURDEN

The following example contrasts the old and new workflows and illustrates how the change has positively affected clinician workload.

Patient message: “Dear Doctor, you saw me six weeks ago, and at that time you put in a referral to podiatry, but I have not yet heard back.”

In the old workflow: This message would have gone to the clinician, who would have done two things: 1) message the patient back, letting them know that a team member would look into their question, and 2) forward the message to the referral coordinators. The referral coordinators often-times would then send information back to the clinician, who would then notify the patient of the referral status.

In the new workflow: This message is reviewed by an RN, who responds to the patient using standard language and forwards the message to the referral coordinator, per the routing rules. The referral coordinator reviews the file and contacts the patient with the referral status and any instructions. In this example, the clinician is only involved if there is an issue, for example, if the referral was never placed.

FEEDBACK AND LESSONS LEARNED

Informal feedback on the new workflow indicates increased clinician satisfaction, improved clinical efficiency, and improved staff satisfaction. Clinicians indicate that messages coming to them are more likely to be clinician-level issues and their individual in-basket burden has lessened. Overall, our team felt that message turnaround times decreased significantly and we were able to review and disperse more messages to the appropriate next location.

While we do not have formal feedback from patients about this process, we have found that the closed-loop communication from the RN has been helpful for letting patients know that their message has been received and what the next steps will be, which may include a visit with the clinician. Our nursing staff have noted some dissatisfaction from patients who felt they were receiving canned responses, so we encourage personalized messages as appropriate. Nurses can decide whether or not to use Smart Phrases.

If patients indicate that they want their message sent to their clinician, we do that and set expectations around a timeline for their response. Clinicians are free to respond however they choose. They often support the advice provided by nursing staff, which reassures patients.

This new workflow has put more onus on each team member at each step in the message management process. Nursing and clinical support staff have indicated that they now feel empowered to act on items they can own. This has resulted not only in better message management but also meeting patients’ needs in a timelier manner.

We anticipate that technology will continue to advance and improve additional aspects of in-basket management. Some EHRs may have an “auto-response” feature built in, which could help inform patients of expected response times or next steps. It is not hard to imagine that soon practices will be able to use “chat-bots” or other artificial intelligence modalities to filter or reply to messages, or to address patient needs electronically. Until such time, workflows such as ours can be used to relieve clinician burden and serve as a template to drive future change.

Transform your patient experience with innovative solutions. Discover how our platform can enhance patient satisfaction, improve efficiency, and optimize resource allocation. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.


Reference: [https://www.aafp.org/pubs/fpm/issues/2023/0700/patient-messages.html]


Strategies To Increase Revenue

Is your medical practice feeling the pinch? There are strategic steps you can take to reignite growth! Let us help you with effective revenue-boosting strategies specifically tailored for clinics and practices. 

20 Strategies To Increase Revenue.

Increasing sales and revenue is a high priority for most companies. Focusing on your customers and how they respond to different sales and marketing strategies can help you decide how best to increase sales and revenue. Your marketing and advertising campaigns can attract new customers and maintain current ones, boosting your profits. In this article, we explain how you can increase the revenue and sales and ways to make sure that revenue helps you achieve your long-term goals.

What does it mean to increase revenues?

Revenue is the amount of money that a business brings in, including income from sales and any additional income from bank interest or investments. A company can increase its revenue by increasing sales, adding other sources of income and increasing the amount of money that each sale produces Related: What Is Revenue? Definition, Types of Revenue and Examples

What does it mean to increase sales?

Sales refers to the number of items or services that a company sells, so increasing sales means customers are buying more products. A company can increase its sales by reaching more customers, convincing customers to buy more often, improving its marketing strategy, offering prices that fit the market well and maintaining good relationships with customers.

How to increase revenues and sales

Here are 20 different ways to increase revenue and sales as a marketing or sales professional:

1. Set defined goals

Make quantifiable goals for how much you want to increase your sales and revenue. This way, you can decide how to approach your goals and which methods you’d like to use. You can also use these goals to motivate you and your sales team by tracking your progress and accomplishments.

2. Target repeat customers

Cultivate the relationships you have with dedicated brand customers. Increasing communication can remind your customers of your store and control the message that they receive. Consider reaching out by email or text to promote sales or inform them of new inventory. Many email systems also allow you to review metrics, like the number of recipients who opened your email or clicked on a link, which can help you determine how effective your communication choices are.

3. Target former customers

Bringing back former customers sometimes takes less effort than bringing in new customers. Maintain a marketing plan for former customers so you can target them differently than your current customers. You can appeal to them with specific incentives, like a discount for those who bring in outdated items when they buy a replacement or upgrade. Former customers can also give you referrals or reviews that bring in new customers.

4. Grow your geographic reach

You might expand physically by opening a new location. You can also expand the geographic range of your customers by increasing the distance you can deliver or provide services or adding advertisement initiatives in neighboring areas.

5. Refine your pricing plan

To increase revenue while maintaining the same number of sales, reevaluate your pricing plan. You may sell more items by lowering your prices and taking market share away from your competitors, or you could raise your prices if your brand is strong and customers believe in the value you offer. If you offer a subscription service, you might offer a pricing structure with just a few tiers to appeal to customers through a simpler shopping experience.

6. Add products or services

One way to increase the number of sales per current customer is to offer more products that your customer needs. You can consider adjacent products that a customer would buy to use with your product or a service your customers might need. For example, if you have a specialty pen company, you might offer notebooks and stationery too.

7. Bundle products or services

Bundling products can encourage your customers to purchase more because they can save money by purchasing more than one item at once. You can bundle internally by packaging items together and marketing them as a set, or you could offer a discount when customers buy multiple items together.

8. Upsell products and services

Adding a specific plan to sell higher-priced products can help you transform a single sale into a more valuable transaction. Displays and informational materials can help with this by showing a more expensive or upgraded option first and emphasizing its benefits over less-expensive options.

9. Add new payment forms

You may be able to increase sales by offering new payment methods that customers find more convenient. Check which payment forms the leaders in your industry are using, then set up any infrastructure to accept whatever you don’t currently, whether it’s credit cards, a cash exchange app or secure quick pay options.

10. Offer delayed payments

You could see increases in sales by offering a delayed payment plan, like a layaway program or installment plan. Installment payment plans appeal to customers by showing lower monthly payments rather than one large sum. For example, a furniture company could offer an installment payment plan for a $500 couch, where the customer pays 10 installments of $50 each.

11. Change shipping or delivery charges

Some customers may be willing to pay more for a product if the shipping and handling is free. For online sales, you might consider ways to build shipping and handling costs into the overall cost of the item instead of including two line items in the price. If you deliver products locally, you may be able to try the same method.

12. Offer subscriptions

You could generate more sales by offering a subscription service and reminding people to buy a new product regularly. Consider offering a discount if a customer subscribes to regular replacements or refills, which can automate sales for you and help the customer save money.

13. Offer discounts, rebates and coupons

Perhaps the most classic method to generate increased sales, offering discounts, rebates and coupons can help bring in new traffic and generate a feeling of achievement for customers. Discounts and coupons generate customer loyalty and repeat purchases by allowing customers to try new products that they later buy at full price. Rebates have a low rate of fulfillment, so you may not have to take the rebate’s cost off of the revenue from every item sold.

14. Create special incentives

If you have regular communication with your customers, you can use any occasion to build loyalty by offering holiday sales, birthday rewards and discounts or registries for special occasions like weddings or births.

15. Survey customers to understand your market

It’s important to know your customer base well, so consider offering a survey to find out your customer demographics. When a customer makes a purchase, you can ask them to fill out a short survey that can help you define your target audience and refine your marketing strategies. You can also send surveys to potential markets through social media or online ads. To encourage people to fill out your survey, you can offer a discount or the chance of winning a gift card.

16. Keep sales channel current

Regularly update your sales channel, including your online presence and your in-store displays. Even if consistency is a strong appeal of your brand, consider ways you can make each visit or sale new for the customer to generate curiosity about later purchases.

17. Change sales incentive structure

Changing your incentive structure for your salespeople can increase sales numbers by making your sales team more motivated. Finding new metrics or rewarding different kinds of sales numbers can inspire your sales team by giving them a new challenge. You might consider inverting your commission plan to give higher incentives to a certain group or offering bonuses for achieving goals within a certain amount of time.

18. Develop a public reputation for quality and expertise

Consider building your brand’s public reputation for quality or your team’s reputation as experts in the field. External endorsements by magazines and public figures can introduce your product to new customers, and if you are willing to create your own podcast, book or informative articles, you can build up a reputation of providing value to your customers in multiple ways.

19. Develop a reputation in your industry and community

Being active in professional organizations can help you grow your visibility and can be particularly useful for business-to-business sales. As a prominent figure in the industry, you can also build partnerships with other businesses to offer shared promotions or build a common customer base.

20. Review your online presence

Optimize your website for sales instead of clicks by determining which search terms and website design aspects are actually bringing in sales. Consider how you can optimize your site or rewrite your online copy to maximize those attributes.

Perform Practice Solutions can help you run your business with more efficiency and less stress. Learn more about our medical billing solutions. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.


Reference: [https://www.indeed.com/career-advice/career-development/increase-revenues]


What Is the Purpose of Marketing?

Marketing isn’t just about flashy ads or catchy slogans. It’s the strategic process of connecting your business with the right audience on the right platforms. It’s running Meta ads that connect with your newsletter that end with a call to action to your landing pages, supported by an updated website — and a million other things that convey your message of health and support in excellence. This involves understanding your ideal customer’s needs and wants, showcasing your medical practice, and ultimately driving them to take action. We want to help you manage these things so that you can run your practice. Learn more about it below.

Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

Understanding Marketing

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.

At its most basic level, marketing seeks to match a company’s products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability.

Formal Definition:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ”
—Official definition from the American Marketing Association, approved 2017.

What Are the 4 P’s of Marketing?

Product, price, place, and promotion are the Four Ps of marketing. The Four Ps collectively make up the essential mix a company needs to market a product or service. Neil Borden popularized the idea of the marketing mix and the concept of the Four Ps in the 1950s.

Product

Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market or fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold, how it stands out from its competitors, whether the product can also be paired with a secondary product or product line, and whether there are substitute products in the market.

Price

Price refers to how much the company will sell the product for. When establishing a price, companies must consider the unit cost price, marketing costs, and distribution expenses. Companies must also consider the price of competing products in the marketplace and whether their proposed price point is sufficient to represent a reasonable alternative for consumers.

Place

Place refers to the distribution of the product. Key considerations include whether the company will sell the product through a physical storefront, online, or through both distribution channels. When it’s sold in a storefront, what kind of physical product placement does it get? When it’s sold online, what kind of digital product placement does it get?

Promotion

Promotion, the fourth P, is the integrated marketing communications campaign. Promotion includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, sponsorship, and guerrilla marketing.

Promotions vary depending on what stage of the product life cycle the product is in. Marketers understand that consumers associate a product’s price and distribution with its quality, and they take this into account when devising the overall marketing strategy.

Types of Marketing Strategies

Marketing is comprised of an incredibly broad and diverse set of strategies. The industry continues to evolve, and the strategies below may be better suited for some companies over others.

Traditional Marketing Strategies

Before technology and the Internet, traditional marketing was the primary way companies would market their goods to customers. The main types of traditional marketing strategies include:

  • Outdoor Marketing: This entails public displays of advertising external to a consumer’s house. This includes billboards, printed advertisements on benches, sticker wraps on vehicles, or advertisements on public transit.
  • Print Marketing: This entails small, easily printed content that is easy to replicate. Traditionally, companies often mass-produced printed materials, as the printed content was the same for all customers. Today, more flexibility in printing processes means that materials can be differentiated.
  • Direct Marketing: This entails specific content delivered to potential customers. Some print marketing content could be mailed. Otherwise, direct marketing mediums could include coupons, vouchers for free goods, or pamphlets.
  • Electronic Marketing: This entails the use of TV and radio for advertising. Through short bursts of digital content, a company can convey information to a customer through visual or auditory media that may grab a viewer’s attention better than a printed form.
  • Event Marketing: This entails attempting to gather potential customers at a specific location for the opportunity to speak with them about products or demonstrate products. This includes conferences, trade shows, seminars, roadshows, or private events.

Digital Marketing

The marketing industry has been forever changed with the introduction of digital marketing. From the early days of pop-up ads to targeted placements based on viewing history, there are now innovative ways companies can reach customers through digital marketing.

  • Search Engine Marketing: This entails companies attempting to increase search traffic through two ways. First, companies can pay search engines for placement on result pages. Second, companies can emphasize search engine optimization (SEO) techniques to organically place high on search results.
  • E-mail Marketing: This entails companies obtaining customer or potential customer e-mail addresses and distributing messages or newsletters. These messages can include coupons, discount opportunities, or advance notice of upcoming sales.
  • Social Media Marketing: This entails building an online presence on specific social media platforms. Like search engine marketing, companies can place paid advertisements to bypass algorithms and obtain a higher chance of being seen by viewers. Otherwise, a company can attempt to organically grow by posting content, interacting with followers, or uploading media like photos and videos.
  • Affiliate Marketing: This entails using third-party advertising to drive customer interest. Often, an affiliate that will get a commission from a sale will do affiliate marketing as the third party is incentivized to drive a sale for a good that is not their own original product.
  • Content Marketing: This entails creating content, whether eBooks, infographics, video seminars, or other downloadable content. The goal is to create a product (often free) to share information about a product, obtain customer information, and encourage customers to continue with the company beyond the content.

What Are the Benefits of Marketing?

Well-defined marketing strategies can benefit a company in several ways. It may be challenging to develop the right strategy or execute the plan; when done well, marketing can yield the following results:

  • Audience Generation. Marketing allows a company to target specific people it believes will benefit from its product or service. Sometimes, people know they have the need. Other times, they don’t realize it. Marketing enables a company to connect with a cohort of people that fit the demographic of whom the company aims to serve.
  • Inward Education. Marketing is useful for collecting information to be processed internally to drive success. For example, consider market research that finds a certain product is primarily purchased by women aged 18 to 34 years old. By collecting this information, a company can better understand how to cater to this demographic, drive sales, and be more efficient with resources.
  • Outward Education. Marketing can also be used to communicate with the world what your company does, what products you sell, and how your company can enrich the lives of others. Campaigns can be educational, informing those outside of your company why they need your product. In addition, marketing campaigns let a company introduce itself, its history, its owners, and its motivation for being the company it is.
  • Brand Creation. Marketing allows for a company to take an offensive approach to creating a brand. Instead of a customer shaping their opinion of a company based on their interactions, a company can preemptively engage a customer with specific content or media to drive certain emotions or reactions. This allows a company to shape its image before the customer has ever interacted with its products.
  • Long-lasting. Marketing campaigns done right can have a long-lasting impact on customers. Consider Poppin’ Fresh, also known as the Pillsbury Doughboy. First appearing in 1965, the mascot has helped create a long-lasting, warm, friendly brand for Pillsbury.
  • Financial Performance. The ultimate goal and benefit of marketing are to drive sales. When relationships with customers are stronger, well-defined, and positive, customers are more likely to engage in sales. When marketing is done right, customers turn to your company, and you gain a competitive advantage over your competitors. Even if both products are exactly the same, marketing can create that competitive advantage for why a client picks you over someone else.

According to MarTech, a digital marketing provider, the world will spend $4.7 trillion on marketing by 2025. This estimate includes an increase of $1.1 trillion from 2021 to 2025.

What Are the Limitations of Marketing?

Though there are many reasons a company embarks on marketing campaigns, there are several limitations to the industry.

  • Oversaturation. Every company wants customers to buy its product and not its competitors. Therefore, marketing channels can be competitive as companies strive to garner more positive attention and recognition. If too many companies are competing, a customer’s attention may be strongly diluted, resulting in any form of advertising not being effective.
  • Devaluation. When a company promotes a price discount or sale, the public may psychologically eventually see that product as worth less in the future. If a campaign is so strong, customers may even wait to purchase a good knowing or remembering what the sale price was from before. For example, some may intentionally hold off buying goods if Black Friday is approaching.
  • No Guaranteed Success. Marketing campaigns may incur upfront expenses that hold no promise of future success. This is also true of market research studies, where time, effort, and resources are poured into a study that may yield no usable or helpful results.
  • Customer Bias. Loyal, long-time customers need no enticing to buy a company’s brand or product. However, newer, uninitiated customers may. Marketing naturally is biased towards non-loyal patrons as those who already support the company would be better served by further investment in product improvement.
  • Cost. Marketing campaigns may be expensive. Digital marketing campaigns may be labor-intensive to set up and costly to maintain the scheduling, implementation, and execution of the plan. Don’t forget about the headlines that promote Super Bowl commercial expenses in the millions.
  • Economy-Dependent. Marketing is most successful when people have capital to spend. Though marketing can create non-financial benefits such as brand loyalty and product recognition, the ultimate goal is to drive sales. During unfavorable macroeconomic conditions when unemployment is high or recession concerns are elevated, consumers may be less likely to spend no matter how great a marketing campaign may be.

What Is Marketing?

Marketing is a division of a company, product line, individual, or entity that promotes its service. Marketing attempts to encourage market participants to buy their product and commit loyalty to a specific company.

Why Is Marketing So Important?

Marketing is important for a few reasons. First, marketing campaigns may be the first time a customer interacts or is exposed to a company’s product. A company has the opportunity to educate, promote, and encourage potential buyers.

Marketing also helps shape the brand image a company wants to convey. For example, an outdoor camping gear company that wants to be known for its rugged, tough goods can embark on specific campaigns that embody these traits and make these emotions memorable to prospective customers.

What Is the Purpose of Marketing?

An important goal of marketing is propelling a company’s growth. This can be seen through attracting and retaining new customers.

Companies may apply many different marketing strategies to achieve these goals. For instance, matching products with customers’ needs could involve personalization, prediction, and essentially knowing the right problem to solve.

Another strategy is creating value through the customer experience. This is demonstrated through efforts to elevate customer satisfaction and remove any difficulties with the product or service.

What Are the 4 Ps of Marketing?

A commonly used concept in the marketing field, the Four Ps of marketing looks at four key elements of a marketing strategy. The Four Ps consist of product, price, place, and promotion.

What Are the Types of Marketing?

There are dozens of types of marketing, and the types have proliferated with the introduction and rise of social media, mobile platforms, and technological advancements. Before technology, marketing might have been geared towards mail campaigns, word-of-mouth campaigns, billboards, delivery of sample products, TV commercials, or telemarketing. Now, marketing encompasses social media, targeted ads, e-mail marketing, inbound marketing to attract web traffic, and more.

You can also book your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book with Kevin Rausch here.


Reference: [https://www.investopedia.com/terms/m/marketing.asp#toc-what-is-marketing]


3 Must-Ask Questions When Selling Your Business

Don’t shut down your practice — sell it! Selling your business is a significant life decision, and asking the right questions is crucial. Here we can learn more about your motivations for selling, explore your ideal buyer profile, and guide you in understanding the financial implications of this major step. Kevin Rausch has done this scores of times — let him help you with the prep and process so you can capture your biggest returns. Book a free consultation, not only for sales questions as it relates to your practice — but anything else you are struggling with from marketing to billing. BOOK HERE.

Learn more about Perform Practice Solutions Sales Consulting HERE.

Sell Your Business? 3 Must-Ask Questions To Avoid Regret!

Are you considering selling your physical therapy practice? Don’t navigate the sale of your business blindfolded! Let us craft a personalized plan to reach your goals. Contact us at (833) 764-0178 and visit our IG @performpracticesolutions.


Reference: [ https://www.forbes.com/sites/liendepau/2024/03/18/sell-your-business-3-must-ask-questions-to-avoid-regret/?sh=27433d16440c ]


9 Tips For Growing A Successful Practice

Whether it’s a PT clinic, chiropractic service, therapy practice, or any other endeavor, every successful business begins with a dream – a vision for a product, a service, or a way to make a difference in the world. But nurturing that dream from a fragile seedling into a towering redwood takes more than just passion. It requires knowledge, strategy, and a willingness to adapt and grow. We can teach you how — and give you the tools to succeed.

Don’t just survive, thrive! Let our Perform Practice Solutions experts analyze your unique needs and craft a personalized plan to reach your goals. Book your meeting to speak with our CEO at no charge on the best course of action for your needs: https://calendly.com/KevinRausch and visit our IG @performpracticesolutions for more tips and info.


Reference: [ https://www.investopedia.com/articles/pf/08/make-money-in-business.asp ]


How Purpose Drives Business Success

A powerful new movement is placing purpose at the center of successful businesses. Defining your company’s bigger mission unlocks a treasure trove of benefits beyond the bottom line. Here are 5 ways a rock-solid purpose can supercharge your business for the long haul!

In the ever-evolving landscape of business, success is often measured in terms of profits and market share. However, there is a growing recognition that profit is just one piece of the puzzle. In recent years, a new paradigm has emerged, one that puts purpose at the heart of a company’s mission.

In my own experience, identifying and articulating your company’s bigger mission can bring about numerous benefits that extend far beyond the bottom line. Here are five ways that having a well-defined purpose can strengthen your business for the long haul.

1. Giving Meaning To Work

In my experience, when a business defines its core mission, that mission becomes a guide for all the company’s actions and decisions, aligning the organization toward a common goal. For example, our company harnesses the power of an impact tracker to ensure our strides toward sustainability and organic achievements remain steadfast. I have found that this focus helps cultivate a purpose-driven work culture, motivating employees at every level to support our shared vision. This type of method can help ensure that work is meaningful and can contribute directly to achieving a company’s broader goals.

2. Driving Innovation

A unified mission can help foster an environment where innovation thrives. Employees motivated by a shared purpose are more inclined to develop innovative solutions that can further the company’s goals, potentially leading to sustained growth and competitiveness.

3. Clearer Decision-Making

Purpose can serve as a guiding light in the decision-making process. When an organization has a well-defined mission, it becomes easier to discern which actions align with its values and objectives. This clarity can extend across all facets of the business, from product development to marketing strategies and even in day-to-day operations.

4. Strength And Fortitude In Challenging Times

In the face of adversity, a clearly articulated purpose can provide a source of strength and resilience. It can act as a rallying point for employees, reminding them of the larger mission they’re working toward. I have found that this sense of purpose can empower individuals and teams to weather storms, adapt to change and overcome obstacles.

5. Enhanced Customer Retention

Companies that effectively articulate their purpose tend to enjoy higher levels of customer retention. When customers identify with a brand’s mission and values, they form a deeper connection and are more likely to remain loyal. A commitment to organic practices, for example, can resonate with conscious consumers who prioritize sustainable choices. This can not only help your business secure customer loyalty but also attract like-minded individuals who want to be a part of the positive change your company represents.

Implementing A Purpose-Driven Strategy For Sustainable Success

To harness the transformative power of purpose in your business, consider a strategic approach that begins with defining and openly communicating your core mission. Engaging your team in this process can help create shared understanding and alignment with your company’s goals, beyond mere profit.

Next, weave this mission into every facet of your organization, from product development and marketing to daily operational decisions, ensuring that every action taken is a reflection of your defined purpose. You can employ tools such as impact trackers to quantify and showcase the environmental, social or economic effects of your initiatives, providing tangible evidence of your commitment and progress to stakeholders, customers and your team.

Building a culture that breathes your purpose involves creating an environment where employees find meaning in their work and understand how their contributions further the company’s mission. Training programs, workshops and recognition systems can reinforce this culture, elevating employee engagement and satisfaction. Furthermore, engaging customers and partners in your purpose can not only strengthen loyalty but also open avenues for collaboration with entities that share your values, amplifying your impact.

As your business evolves, so, too, should your purpose, adapting to new challenges and opportunities in the market and society at large. This dynamic approach can help ensure that your mission remains relevant and impactful. Encourage continuous feedback from all stakeholders to refine your purpose-driven strategies, fostering a culture of innovation and continuous improvement. By embedding purpose at the core of your business, you not only set the stage for sustained success but also contribute to a larger movement toward a more sustainable and equitable global economy.

Don’t just survive, thrive! Let our Perform Practice Solutions experts analyze your unique needs and craft a personalized plan to reach your goals. Contact us at (833) 764-0178 and visit our IG @performpracticesolutions.


Reference: [https://www.forbes.com/sites/forbesbusinesscouncil/2024/03/15/why-businesses-should-embrace-the-power-of-purpose/?sh=69c6fdf27b4d]


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