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How Purpose Drives Business Success

A powerful new movement is placing purpose at the center of successful businesses. Defining your company’s bigger mission unlocks a treasure trove of benefits beyond the bottom line. Here are 5 ways a rock-solid purpose can supercharge your business for the long haul!

In the ever-evolving landscape of business, success is often measured in terms of profits and market share. However, there is a growing recognition that profit is just one piece of the puzzle. In recent years, a new paradigm has emerged, one that puts purpose at the heart of a company’s mission.

In my own experience, identifying and articulating your company’s bigger mission can bring about numerous benefits that extend far beyond the bottom line. Here are five ways that having a well-defined purpose can strengthen your business for the long haul.

1. Giving Meaning To Work

In my experience, when a business defines its core mission, that mission becomes a guide for all the company’s actions and decisions, aligning the organization toward a common goal. For example, our company harnesses the power of an impact tracker to ensure our strides toward sustainability and organic achievements remain steadfast. I have found that this focus helps cultivate a purpose-driven work culture, motivating employees at every level to support our shared vision. This type of method can help ensure that work is meaningful and can contribute directly to achieving a company’s broader goals.

2. Driving Innovation

A unified mission can help foster an environment where innovation thrives. Employees motivated by a shared purpose are more inclined to develop innovative solutions that can further the company’s goals, potentially leading to sustained growth and competitiveness.

3. Clearer Decision-Making

Purpose can serve as a guiding light in the decision-making process. When an organization has a well-defined mission, it becomes easier to discern which actions align with its values and objectives. This clarity can extend across all facets of the business, from product development to marketing strategies and even in day-to-day operations.

4. Strength And Fortitude In Challenging Times

In the face of adversity, a clearly articulated purpose can provide a source of strength and resilience. It can act as a rallying point for employees, reminding them of the larger mission they’re working toward. I have found that this sense of purpose can empower individuals and teams to weather storms, adapt to change and overcome obstacles.

5. Enhanced Customer Retention

Companies that effectively articulate their purpose tend to enjoy higher levels of customer retention. When customers identify with a brand’s mission and values, they form a deeper connection and are more likely to remain loyal. A commitment to organic practices, for example, can resonate with conscious consumers who prioritize sustainable choices. This can not only help your business secure customer loyalty but also attract like-minded individuals who want to be a part of the positive change your company represents.

Implementing A Purpose-Driven Strategy For Sustainable Success

To harness the transformative power of purpose in your business, consider a strategic approach that begins with defining and openly communicating your core mission. Engaging your team in this process can help create shared understanding and alignment with your company’s goals, beyond mere profit.

Next, weave this mission into every facet of your organization, from product development and marketing to daily operational decisions, ensuring that every action taken is a reflection of your defined purpose. You can employ tools such as impact trackers to quantify and showcase the environmental, social or economic effects of your initiatives, providing tangible evidence of your commitment and progress to stakeholders, customers and your team.

Building a culture that breathes your purpose involves creating an environment where employees find meaning in their work and understand how their contributions further the company’s mission. Training programs, workshops and recognition systems can reinforce this culture, elevating employee engagement and satisfaction. Furthermore, engaging customers and partners in your purpose can not only strengthen loyalty but also open avenues for collaboration with entities that share your values, amplifying your impact.

As your business evolves, so, too, should your purpose, adapting to new challenges and opportunities in the market and society at large. This dynamic approach can help ensure that your mission remains relevant and impactful. Encourage continuous feedback from all stakeholders to refine your purpose-driven strategies, fostering a culture of innovation and continuous improvement. By embedding purpose at the core of your business, you not only set the stage for sustained success but also contribute to a larger movement toward a more sustainable and equitable global economy.

Don’t just survive, thrive! Let our Perform Physical Therapy experts analyze your unique needs and craft a personalized plan to reach your goals. Contact us at (833) 764-0178 and visit our IG @performpracticesolutions.


Reference: [https://www.forbes.com/sites/forbesbusinesscouncil/2024/03/15/why-businesses-should-embrace-the-power-of-purpose/?sh=69c6fdf27b4d]


PT Marketing 101

Feeling overwhelmed by the marketing world? Unsure how to translate those textbook strategies into real, paying clients? PT Marketing 101 is here to deliver the essential marketing knowledge you need, presented in a clear, concise way that resonates with busy physiotherapists like you. And if you want to truly kick it up a notch, we have outstanding packages with no contracts — that is how confident we are about your success. Call us!

Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media — all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand! Here are some simple steps to help you market your small business:

1. Get organized. Getting an organized plan is the first step in any marketing effort. Make one. Start with brainstorming, create themes and transfer action items to a calendar or to-do list. Start small, and try to get a good ROI for everything you do. Create an elevator pitch: What can you tell people about your business, products and services in 30 seconds or less that keeps them interested and wanting more? Get customer input early — if you are opening a storefront or restaurant, try hosting a soft opening or invitation-only event to get your kinks worked out and your mishaps and mistakes out of the way. Whatever you do, make a good first impression.

2. Get a website. In today’s technology-based world, the first thing a potential customer or employee does is Google your business. You need a website to show you’re real and to offer information about your business to potential customers. Make sure your website is mobile-friendly and be sure to ask for search engine optimization. Use Google Analytics to track the traffic to your website, but be leery of people who promise you top positions on search engines. While there are lots of things that can be done to increase your ranking on various search engines, unless the developer works for Google, I would be leery of a promise to get you to the top. Remember that you get what you pay for. There are a ton of do it yourself website services, but depending on the features you need on your site, some things are better left to the experts.

3. Leverage social media. Let’s face it, everyone is on social media these days, and the majority of traffic still occurs on Facebook. If you are not using Facebook for your business, create a page today. You are leaving an opportunity on the table if you don’t. There has been a shift the past few years with more and more retirees joining the social media world. I guess they realize that if they want to keep up with their kids, grandkids, friends and neighbors, they better get with the program. In fact, retirees are often my best brand ambassadors and help promote our events.

4. Set up and claim your business online. Whether you get on board or not, information about your business is and will be on the internet. Wouldn’t you rather proactively control what people read or see about your business when they Google it? Do a search on different browsers to see what information you see about your company and then claim or create a listing for your business.

5. Use Google AdWords. Try utilizing Google AdWords to specifically target the types of products or services you offer. Remember to focus on the quality of a few keywords instead of choosing too many. AdWords are great for targeting specific geographic locations and give you the ability to control your budget with flexible pricing options.

6. Create local awareness and establish a network. Join chambers, business associations, community groups, etc. Find ways to get involved. Networking is a great way to capture business leads as long as you don’t come on too strong. It allows you to meet new contacts and create more brand awareness and new referrals. Sponsor sporting events, nonprofit events or anything that is for a good cause. Get your name out there while also being a good community steward. Give away SWAG (promotional items with your business name, logo and contact info on them). T-shirts are a great example of free walking advertisements for your business.

7. Offer coupons or free products/services. Create loyalty early on. A happy customer will come back and will tell their friends about you. Create a buzz with brand ambassadors. These can be family and friends who help promote your products or services.

8. Advertise. If you build it, they still may not come. You must get out there and tell people who you are, why your product or service is different from the competition and how to find you. Advertising is not a one-size fits all solution. Find what works for you, but whatever you do, you must advertise.

More than anything, focus on consistent, repetitive branding. Many marketing professionals believe in the “rule of seven,” which means people need to hear or see your message at least seven times before taking any action. In today’s world of constant connectivity, you must make sure you’re seen and heard. The most common reason that people do not buy your product is that they do not know about it yet.

Don’t just learn, get results! Let our PT marketing experts analyze your unique needs and craft a personalized plan to reach your goals. Contact us at (833) 764-0178 and visit our IG @performpracticesolutions.


Reference: [https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/01/23/small-business-marketing-101/?sh=1b1b6df245ff]


Effective Risk Management in Small Businesses

In this era of fast-paced transformation, risk management isn’t a luxury — it’s a necessity. For smaller companies, such as your practice, embracing a robust risk management strategy can mean the difference between stagnation and sustainable growth. PT practices don’t often think in this way, but pushing the ways in which you view your practice can be very useful. It’s about proactively identifying potential pitfalls, seizing opportunities, and ultimately steering the ship toward success. Learn how your smaller practice can harness the power of risk management to unlock its full potential.

There’s an unfortunate stereotype that risk management is boring. Risk managers are pessimistic clerks. Compliance officers are scaremongers. Too many managers think this way. As a result, risk management is an unloved and misunderstood discipline. Until disaster strikes, risk management is, for most, a painstaking and costly chore.

In an increasingly volatile world, however, risk management has never been so important. Nonetheless, risk managers struggle to make their voice heard in the face of more immediate and commercial pressures. This is especially true in small- and medium-sized companies — organizations with entrepreneurial cultures, fewer regulatory demands, and more resource constraints. These businesses tend to view risk management as an expensive luxury — and they may be more exposed to risks as a result.

This article presents a more enlightened approach to risk management based on two decades of applying, researching, and teaching risk management to academic and professional audiences. It will help managers — including those at SMEs — to better understand risks and apply effective, positive risk management techniques. It’s a framework that relies on three actions: designing controls proportionate to the risks at stake, analyzing the lessons from success (not only from failures), and using risk management to boost and protect business performance.

Positive risk management is proportionate

Proportionality means that small risks require small fuss; big risks demand big focus. Daily risks are acceptable, such as: forgetting an email attachment, double paying a modest invoice, missing a deadline on an internal report. Errors and slips like these simply show how busy we are. They are understandable oversights in fast-moving enterprises, especially SMEs where teams are lean and resources scarce.

The New Age of Operations

Improving efficiency and increasing resilience.

Conversely, extreme risks deserve greater care: a phishing link starting a cyber-attack, the loss of key intellectual property in an innovative start-up, a bacterial infection in the water supply of a care home. Neglecting real dangers costs millions, heartaches, and lives — and that’s when we regret not being more vigilant, more careful, more boring.

Yet, organizations often miscalculate risks. Smaller incidents are the most frequent; they raise attention but do not matter. From a sample of 500,000 operational losses in banks over the years, data show that incidents from the smallest size category are the most frequent (61%) but the least damaging overall (6% of the total loss severity). The real damage comes from largest, rarest incidents: each year, the top 0.3% of incidents cause on average 63% of the total losses. Despite this imbalance, risk managers and businesses dedicate more time and attention to the small issues, rather than preventing serious damage.

Risk management is costly when over-applied. For example, excessive cyber protections slow down computers and logins, and double checks of every single payment and transactions wastes time that could be better used for creative activities. Credibility comes from restraint. Risk managers are respected when they show pragmatism in their calls for prudence. Competent risk managers prepare for severe and plausible scenarios while tolerating limited mishaps.

Proportionate risk management reduces the inefficiencies arising from either too much control or too little control. Being too cautious leads to slowness, rigidities, and opportunity costs. Carelessness causes accidents, instability, and remediation costs. Non-financial risks have a risk-return trade-off like their financial equivalents. Saving costs by lifting some operational controls to increase productivity is a reward for operational risks. Effective risk managers and astute business leaders have a clear view of how much risk they are prepared to accept, and for which benefits. The concept is widely referred to as risk appetite.

Positive risk management celebrates success

Effective Risk Management in Small Businesses

It is a good risk management practice to dissect the root causes of accidents, especially those with the largest potential damage. However, when focusing on past losses and future mistakes only, risk managers fail to recognize and reinforce the causes of success. Looking back to the causes of failures is valuable, but it can create resistance through implied criticism.

For example, a senior risk officer of a clearing house in London stormed out of a workshop when some of the causes of the loss discussed were identified as a consequence of his management style. He vetoed further exercises and was let go six months later, for other reasons. The firm in question has now closed.

Reflecting on success stories is inspiring. “Why did we win?” creates more enthusiasm for analysis than “Why did we lose?” Dissecting past achievements is encouraging and insightful. Successes are there, but often overlooked: on Monday morning, no one notices the IT migration that ran smoothly over the weekend, nor praises the absence of customer complaints, thanks to the efficient performance of staff. The negativity bias of the human brain means that negative experiences imprint on our memory more quickly and last longer than positive ones. Deliberate reflection on past victories is a welcome counterbalance to the common risk management focus on what went wrong.

There are accepted rules for effective risk management: vigilance is key, and rapid intervention reduces impact. “If you see something, say something” is the New York City Subway’s motto to prevent terrorist attacks. “See it, say it, sorted” is the equivalent for the London Underground.

For SMEs, discipline and vigilance are also essential for success. Start-ups need more than great ideas to thrive; they depend on the relentless attention of their founders, who must continually monitor performance and be alert on what could go wrong. The international expansion of a nascent brand requires rigorous planning, market knowledge, thorough due diligence, and competent managers who can fix a myriad of potential issues before they turn into disasters. Such as in personal life, the early detection of a theft, a fire, or an illness can make all the difference between a fright and a tragedy.

Praising good risk management practices reinforces winning behaviors and avoids undue criticism, and positive risk managers become mentors, not doomsayers. Welcome and accepted, risk management becomes an ingredient of achievement.

Positive risk management protects performance

Managing risks is inseparable from managing performance. Positive risk management aims to capture the upside of uncertainty, and to prevent the downside as much as possible.

Dream big, risk big: taking risks is necessary, even desirable. But it takes method. Stunt actors are great risk managers, otherwise they would not survive their first movie. Entrepreneurs must balance dare with caution, or they are destined to fail. Firms and governments must watch and respond to threats, or they will create havoc for themselves and others, as we have witnessed too many times. When risk management fails, organizations go down. The Great Financial Crisis, Covid-19, or the recent collapse of Silicon Valley Bank all find their source in the failure of risk management.

Risk management is a condition for ambition: the more ambitious the objective, the more important risk management is to achieve it. Hotels and resorts require flawless processes for a satisfactory customer experience; fintech banks must be first-class cybersecurity experts to operate; healthcare providers need impeccable patient safety procedures to survive.

Particularly for smaller firms, growth comes with risks, and fast-growing start-ups generate operational risks faster than revenues, as complexity increases more rapidly than size. Only those with sound risk management systems will become the Google, Amazon, Disney, or McDonald’s of tomorrow.

With the growing focus on climate change, financial regulators and investors such a BlackRock expect organizations to understand, assess and communicate their exposure to climate-related risks. However, what is now required for climate-related risks is valid for all types of business exposures: to protect its business model and performance, managers need to oversee all the relevant changes to their operating environment. For instance, blockchain innovations and cryptocurrencies are most relevant to payment platform providers, while the mining conditions of cobalt and the availability of rare earth elements are essential to monitor for lithium-ion battery producers. Generative AI scares many, but used wisely (with proper risk management), this tool can be a fantastic productivity booster to be embraced rather than fought.

Are you ready to empower your smaller company for success? Take the first step towards securing your business’s future and ensuring its growth with Perform Practice Solutions. We are dedicated to selling efficient physical therapy solutions and helping clinic owners achieve their goals. Give us a call at (833) 764-0178 and visit our IG @performpracticesolutions.


Reference: [https://hbr.org/2023/09/smaller-companies-must-embrace-risk-management]


Word-of-Mouth Marketing Strategies

The art of word-of-mouth marketing has transcended time and technology, remaining a potent tool for business growth. There is immense value in positive patient experiences shared among friends, family, and communities. Check out how to effectively use word-of-mouth marketing to propel your physical therapy practice to new heights. It’s the low-hanging fruit you don’t want to miss out on. Of course, marketing can support this — and if you have questions there, we can help. 

If you have started a company or have an existing business with ambitions of growth, you need customers. That includes both new and existing customers and with ever-increasing distractions, it is an endless task to stay top of mind with your customers. Marketing is the tool that helps keep those customers coming, and, in my opinion, word-of-mouth is the king of them all.

Word-of-mouth marketing has been around for a long time, but it often comes in many forms. I grew my last business to $230 million and didn’t spend a dime on marketing for the first five years of growth. Understanding the various types of word-of-mouth marketing and how to tap into them will help you better utilize tools as well as help your customers help you grow.

The Original Word Of Mouth

Once upon a time, we were hunter-gatherers, and if we came across something life-threatening, then yelling at everyone else was a very effective way to market such dangers. Now, we do it at kids’ soccer games, barbecues or even standing in line at the post office. What we say to others matters. Whether it is bad or praise, it comes off as a personalized recommendation or point of caution.

We do it in almost every conversation we have. Discussions like where to eat, favorite park, favorite cheese—all of these are our preferences that we share with others. Sometimes we share it directly with someone we’re talking to, but oftentimes it is conversations that are overheard. The overheard conversations are where word-of-mouth marketing takes on a new ability to reach so many.

Digital Word Of Mouth

Social media has changed the way we talk to our friends, family, neighbors and the world. It has made the world a much smaller place. We can easily send direct messages, but instead, we share a video or picture, and the world is able to see it and thus listen in on our conversations.

This is what powers the social media marketing industry. These conversations that are open to the public are integrated with various advertising, and thus we trudge through the advertising to follow the conversations and updates.

In fact, it seems one of the most popular forms of social media marketing is “boosting” posts, so they are more often in our feed than otherwise. Of course, we can spot these advertisements, so we skip through them.

However, I believe the most powerful advertising we often don’t catch on to is when the shared post or video is a recommendation. My son and daughter now send me many videos via text message of their favorite videos that never cease to make me laugh. Those videos themselves often share a brand or idea, which is marketing.

Utilizing Word Of Mouth For Your Business

Word-of-Mouth Marketing Strategies

Getting your customers to talk about your business isn’t easy, but it can come from a number of methods. You could make the best product on the market, which is so superior that people want to just talk about it randomly to their friends. In my own experience, that is rare and would most likely require your product to be the elixir of life.

Short of immortality, you can also do something spectacular that makes your business stand out from the crowd. If you gave every customer a car or built a rocket to Mars, then I guarantee they won’t forget you. This, however, can be expensive and require a lot more effort than it’s worth. Shy of creating a publicity stunt, let’s look at options that might have some middle ground.

This means you still need to provide a great service or product paired with customer service as the baseline. This prevents customers from wanting to do or say anything negative, so your efforts will tend towards a positive trajectory. So the real work is around having something that is easily accessible for customers to then share with friends and family.

In the digital world, this is referred to as content and comes in many forms. It can be a video, picture, phrase or business name. If you produce it, then it gets expensive, and it’s difficult as it will be biased. Your “brand” will always be what you want it to be and not necessarily what it is to the various customers that want to share it. An example of this is an outdoor burger store that the business owner feels has the best burger in the world, but to most people, it is just average, and really why they go there is that they can bring their dog. Chances are, many of their friends also have dogs and would love to be customers knowing they can bring along their furry friend.

The uniqueness of word-of-mouth marketing is that it has to be authentic. Customers who like your business are happy to help spread the word if given the right incentives. A great way to incentivize local customers to help create and share content is by holding contests or giveaways that have prizes for the best ad created. You could also work with local micro-influencers who can create lots of content that can be shared both in their network and with others.

The benefits of both of these methods are that they create a variety of content from the customer’s point of view. Additionally, micro-creators who only have a handful of followers are looking for quick ways to make money, and they have followers who actually live within your business’s local area.

Many companies try to control their “brand” and, unfortunately, miss out on many opportunities to utilize customers’ word-of-mouth marketing. Instead, they spend a fortune advertising their biased view of their company. Allowing customers to create varying content from their perspective makes marketing simple, affordable and most importantly, effective. This is how word-of-mouth marketing can help in driving new customers and helping your business grow.

Transform your physical therapy practice with our effective physical therapy marketing solutions. Elevate your reach, reputation, and impact with Perform Practice Solutions. Schedule an appointment today at (833) 764-0178 and visit our IG @performpracticesolutions


Reference: [https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/11/how-to-effectively-use-word-of-mouth-marketing-to-drive-sales/?sh=4b0793be1b6b]


Building Employee Experience

Providing an exceptional customer experience has become paramount in attracting and retaining clients. And it can have a profound impact on the success of physical therapy clinics. Explore the key factors that contribute to a positive customer experience below and learn how they can revolutionize your clinic’s reputation and growth.

Have more questions? We’ve run quite a few clinics ourselves — and consult on dozens and dozens more. We’ve seen a thing or two and would be pleased to chat with you about your challenges. Reach out! We are here. 

We’ve heard the adage that happy employees make happy customers, but new data reveals just how significant the impact of the employee experience is — and how to use it to unlock organizational growth.

Decades of business strategy have urged leaders to concentrate the bulk of their business efforts on the customer experience. A recent Columbia study found “that executives talk about customers 10 times more often [in earnings calls] than employees. And when they do, executives perceive customers to be analogous to opportunities and employees to risks.” And even when companies talk about a good employee-experience game, they still actually act on customer experience.

While prioritizing customers over employees can drive short-term revenue growth, it will cost companies in long-term employee retention and engagement. According to research by Salesforce colleagues and I conducted, a company could increase revenues by up to 50% by improving the employee experience.

I wanted to identify the key drivers of the employee experience in order to help executives improve it. For my forthcoming book, The Experience Mindset, my colleagues and I conducted a new study of thousands of employees and executives from around the world and across multiple industries. Using regression analysis, we pinpointed the five most important factors in creating a better employee experience:

1. Mutual trust

There are two kinds of trust: your employees’ trust in your organization and your organization’s trust in its employees.

Mutual trust results in employee empowerment. It demonstrates management’s confidence in its workforce, which fuels employees’ trust in leadership and each other. It also motivates employees, promotes creativity and collaboration, improves retention, and reduces risk aversion, all helping the bottom line. That empowerment and trust is evident at companies like Apple, where store employees needn’t request special approvals to solve many customer problems, and Ritz-Carlton, where workers can spend up to $2,000 to fix a guest issue without managerial approval.

Mutual trust also helps workers feel heard. According to McKinsey, that kind of inclusion leads to a 47% increased likelihood that employees will stay with a company and a 90% increased likelihood they’ll go out of their way to help each other.

When Clear Co, a Toronto-based financial lending firm, started experiencing hyper-growth, CEO Michele Romanow wanted to modernize its processes while maintaining its entrepreneurial culture. So she set up an email inbox with the colorful title, “The stupid sh*t we do!” and asked employees for ideas on streamlining the business and removing preventable frustrations.

According to Romanow, this simple exercise accomplished two goals. First, it gave employees a sense of ownership and involvement in improving their day-to-day lives and helping the company. Second, it created a feedback loop permitting leadership to build employee trust while surfacing and addressing issues before they metastasized.

2. C-suite accountability

Closely related to trust, C-suite accountability means ensuring company leadership is committed and responsive to both the business and its workers.

On one level, accountability is about a willingness to ask questions and actively listen to the answers. A leader can’t address employee needs they don’t know about. More broadly, it speaks to culture: An enterprise with strong C-suite accountability understands the importance of employee experience and prioritizes it.

There’s often a difference between companies’ talk and their actions. We found in our research that while 49% of C-suite executives believed their company excels at acting on employee feedback (honestly, a low number), only 31% of workers agreed. That gap can swallow growth, momentum, and talent.

Create a culture in which everyone understands that employee experience is a collective responsibility. Hilton, for example, established cross-functional teams that ensure a formal, structured way for the C-suite to keep tabs on employee experiences. As Chris Silcock, Hilton’s EVP and chief commercial officer, has observed, “How you treat your team members guides how they treat your customers.” Hilton has repeatedly been named one of Fortune’s “Best Companies to Work For.”

At your company, this could look like an experience advisory board to help break down traditional barriers and facilitate brainstorming and ideation; a center of excellence to deliver best practices where there are knowledge or skills gaps; employee resource groups to provide peer-to-peer counseling and boost career development; or “voice of the employee” surveys to solicit and gather employees’ needs, wants, and expectations.

3. Alignment of employee values and company vision

Building Employee Experience

Employees want to align with their company’s values, but that makes the C-suite responsible for clearly enunciating them — and then making sure corporate actions are consistent with them.

Clear goals with well-defined milestones and success metrics connect employees to their company’s mission and help them understand their role in advancing it. We found in our research that ensuring employees feel valued and core to the company vision is a significant driver of reported increases in revenue. However, only 36% of employees reported feeling that way.

A company culture that supports an experience mindset understands the intrinsic connection between what it does internally for employees and how that translates into its customers’ experiences. Airbnb, for example, hired the first head of employee experience at a major U.S. corporation, in 2013. “Culture is simply a shared way of doing something with passion,” CEO Brian Chesky wrote then in a Medium post titled “Don’t F*^k Up the Culture.” “The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing.”

Alignment is a major part of that culture, starting before employees even join Airbnb. The company conducts two separate “core values interviews” run by team members outside of the hiring function so they can assess cultural fit independent of the job opening’s specific needs.

4. Recognizing success.

As the activist and philanthropist Lynne Twist has observed, “What you appreciate appreciates.” Recognition can be a cost-effective way to boost employee engagement, which has positive spillover effects on loyalty, retention, and productivity. Workers who believe their success will be recognized are 2.7 times more likely to be highly engaged than peers who don’t, according to the employee engagement firm Quantum Workplace.

Praise is not the sum total of recognition, of course. It also involves identifying and nurturing potential, giving employees the skills needed to grow. Unilever, for example, created a leadership development program encompassing the entire organization. In leadership development workshops, employees create individually tailored “future fit plans,” each focused on a purpose that’s both important to the individual and in keeping with company goals. The result? Ninety-two percent of those who attended a workshop said that their jobs inspire them to go the extra mile, while only 33% of those who had not attended felt the same way.

5. Seamless technology to reduce employees’ day-to-day friction

Too often, executives throw technology at problems as a way to fix company performance, productivity, and costs but give too little thought to how it fits into the rest of the organization’s infrastructure, existing processes, and people’s workflows. As engineer and management consultant W. Edwards Deming put it almost 40 years ago, “Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.”

A common employee complaint is the sheer volume of applications they need to navigate between to do their work. Enterprises use an average of more than 1,000 different applications, only 29% of which are integrated (i.e., communicate with one another).

Technology is not an end in itself but a tool for increasing productivity and reducing effort. And yet our research shows that technology is one of the most poorly rated dimensions of employee experience: Fewer than one in three employees said their company’s technology works effectively, and fewer than one in four said they’re equipped with seamless technology. Even the C-suite gets this: Only 52% of executives said that their company provides employees with tech that works effectively.

Can you imagine asking your customers to toggle between multiple tabs just to place an order with you? Probably not — most companies work hard to reduce this kind of friction for customers. Yet that’s what we ask of our employees every day when the systems they use aren’t integrated. The result is reduced satisfaction and a terrible employee experience. We must ensure that both the customer experience and employee experience get equal resources. Saving customer time nets out little or no gain if you’re shifting that effort to your employees.

Revitalize the Employee Experience

Covid-19 and the Great Resignation inspired workers to reevaluate their priorities and empowered them to act. That has spurred companies to relearn what was once a given: that their most valuable resource is their people.

What began as a wakeup call for how leaders can save their companies from a talent exodus can also be an opportunity for growth and competitiveness — but only if they learn to balance their customers’ experiences with those of their workers by focusing on trust, C-suite accountability, alignment, recognition, and technology.

These five elements are intertwined. Each builds on the others to establish a stronger employee experience and unleash new value. Happy workers make happy customers, and managing the nexus between the two will make leaders and investors happy, too.

Take your physical therapy clinic to the next level by prioritizing the customer experience. We are dedicated to selling efficient physical therapy marketing solutions and helping clinic owners achieve their goals. Give us a call at (833) 764-0178 and visit our IG @performpracticesolutions


Reference: [https://hbr.org/2023/07/5-factors-that-make-for-a-great-employee-experience?ab=HP-latest-text-3]


Why is Delegating Important?

Delegating is important because you can’t—and shouldn’t—do everything yourself. Delegating empowers your team, builds trust, and assists with professional development. And for leaders, it helps you learn how to identify who is best suited to tackle tasks or projects. Learn below why delegating is essential to scaling your business. If you need a consultation on how you can better orchestrate your staff for maximum effectiveness, we are here.

Let me ask you a question: If you left your company for six months, what would happen to it? Would it fold in your absence? Would it become a complete mess? Would it stay the same? Or, would it grow and improve while you were gone?

I imagine that most businesses would struggle (or at the very least, remain the same) if the leader left for six months, especially in the face of any period where there is a bad economy. Why? Many leaders don’t delegate properly.

However, it doesn’t have to be this way. Your goal as a business leader should be to create a business that could improve even if you left. If you learn to do that—in other words, learn to delegate—your business will be able to scale successfully no matter what’s happening in the world around you.

The Struggle Is Real

“Sure,” you might be saying to yourself, “I know that delegating is important. But it’s not easy!” I run more than one company myself, so I get it. Often, it feels like trying to explain how you want something done to somebody else takes more time and effort than just doing the job yourself.

On top of that, it can be hard to relinquish control because, many times, other people don’t do the job the same way you would. Perhaps they also don’t achieve the same results. That’s why many leaders end up saying to themselves, “I know this task will take up valuable time, but I better just sit down and do it myself.”

Sound familiar?

When it comes to delegating, the struggle is real. But that doesn’t change the fact that the only way to achieve the growth and success you want is to delegate. To do that successfully, you must start by shifting your mindset.

Done Is Better Than Perfect

The biggest obstacle to delegating—and it’s one that I’ve observed most founders and business leaders struggle with—is wanting 100% perfection on every single task. To overcome this, you must keep in mind that 70% of 100 is better than 100% of zero.

I am not saying that there’s anything wrong with wanting something to be perfect. In my own companies, I, too, expect perfection. But, on the way to 100% perfection, you should sometimes be willing to accept 70%. Barring any other alternative, you might even accept 30%. After all, even 30% of 100 is much better than 100% of zero.

There’s a caveat to this, of course. I suggest only applying this rule to things that are time-sensitive, important and do not compromise the quality you provide to your consumers. If a task can wait or it isn’t important, then you can wait for perfection.

Bottom line: If something needs to be done now and it will move the needle forward on your company’s growth and success, be OK with getting less than perfect. The big point here is that you can accept less than 100% perfection because you can improve the process after it starts.

Ensure Proper Resource Allocation

Why is Delegating Important

In my book, Exit Mindset, I frequently teach about the importance of infrastructure. A big part of infrastructure is delegating successfully to ensure proper resource allocation. This is important because when you have a poorly constructed infrastructure, you constantly encounter a host of problems that require your direct attention.

When you have a chaotic infrastructure and your resources aren’t properly allocated, you take on the high stress and long hours needed to fix things and move ahead. Instead of being the business leader, you’re the problem fixer for every little thing that goes wrong. That leaves no time for strategy. Worse, you can become so overwhelmed that you can’t even see you’re no longer in charge of the company—the company is in charge of you.

With the right resources and infrastructure, though, your situation can dramatically improve. You can delegate, which means you have time to focus on important things throughout the day. You settle into your office and it’s quiet enough for you to focus on strategy.

That’s not to say you won’t have to fix major issues from time to time, but problem-solving is no longer the day-to-day and minute-by-minute function you perform. Now you’re the leader. You’re the strategist. And most problems are being fixed by others in the company.

That frees you up to study, research and investigate your business, industry and market. It allows you to identify risks, challenges and opportunities. You can define the next destination and direct the company on a path to get there. This will pay off with profits—tangible proof that you’re doing it right.

Keep On Moving

With the right mindset and infrastructure, you can delegate successfully. Yes, it’s rare that the task will be done to perfection, but that’s OK. In my own companies, I have delegated many things—both to people and other businesses—I knew wouldn’t necessarily be completed to my personal standards.

But you know what? I also knew if I didn’t delegate those tasks and instead took them on myself, I would be wasting time or the task wouldn’t get done at all. So, I reminded myself that 70% of 100 is better than 100% of zero, and then I pulled the trigger. In those instances, I also initiated a process to improve future outcomes, and I worked to address any resource gaps.

Ultimately, as long as it doesn’t reduce the quality of the deliverable, then I believe not getting 100% from people is OK. In other words, if I can find a solution that improves my process by 70% rather than 100%, and there is no quality degradation in the client or customer deliverable, then it is an acceptable move.

Over and over, I have found that this approach leads to success. When you learn to delegate and manage your expectations and your organization’s resources properly, you and your business can get ahead of the game. And, if you’re ever asked what would happen if you left your company for six months, you would be able to confidently answer, “It will continue to grow, scale and thrive in my absence.”

Our team of experts doesn’t just know the business. We know physical therapy. We specialize in physical therapy billing solutions, virtual staffing, & physical therapy marketing services. Let’s talk! We offer a complimentary consultation at (833) 764-0178. You can also visit our Facebook page.


Reference: [https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/08/why-delegating-is-essential-to-scaling-your-business/?sh=4f1fd6cd1779]


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2. Encourage satisfied patients to spread the word about your practice by implementing referral marketing tactics.

3. Create a strong online presence through an attractive website design, local listings, and search engine optimization (SEO).

4. Foster long-term relationships with existing patients by engaging them through email marketing and satisfaction surveys.

5. Motivate happy patients to leave positive reviews on Google or Yelp!

6. Collaborate with other healthcare providers in your community to establish trust and a reliable reputation.

7. Be consistent in following all of these strategies so you can attract more patients, grow your business, and spread joy through successful patient outcomes!🚀🚀

And if you need help doing that, just give us a call! ➡️ (833) 764-0178. PerformPracticeSolutions.com

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You need to give your website some TLC, but let's kick it up a notch and combine it with social media posts and newsletters. 👉We can help you get the most out of it all! Hit us up if you're interested in learning more. ➡️ (833) 764-0178. PerformPracticeSolutions.com/perform-marketing-solutions/

#PerformPracticeSolutions #PracticeWebsite #PhysicalTherapyClinicMarketing
You need to give your website some TLC, but let's kick it up a notch and combine it with social media posts and newsletters. 👉We can help you get the most out of it all! Hit us up if you're interested in learning more. ➡️ (833) 764-0178. PerformPracticeSolutions.com/perform-marketing-solutions/ #PerformPracticeSolutions #PracticeWebsite #PhysicalTherapyClinicMarketing
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Say goodbye to empty waiting rooms and hello to a thriving physical therapy practice with Perform Practice Solutions! 🚀 Our expert team can help you market your business online and attract more patients to your clinic. Let us help you take your practice to the next level! 💪 PerformPracticeSolutions.com/perform-marketing-solutions/

#PerformPracticeSolutions #PhysicalTherapyMarketing #ThriveWithPerform
Say goodbye to empty waiting rooms and hello to a thriving physical therapy practice with Perform Practice Solutions! 🚀 Our expert team can help you market your business online and attract more patients to your clinic. Let us help you take your practice to the next level! 💪 PerformPracticeSolutions.com/perform-marketing-solutions/ #PerformPracticeSolutions #PhysicalTherapyMarketing #ThriveWithPerform
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If you're looking to take some of the workload off your plate, let us help you! 👉Our virtual staffing is experienced in doing a range of tasks, from phone communication to even some office management. We'll help you optimize both your time and money – it's a win-win situation! 🚀Don't hesitate. Ask us about our virtual staffing solutions today! ➡️ (833) 764-0178. PerformPracticeSolutions.com

#PerformPracticeSolutions #VirtualStaffing #HireTheBest #PTPracticeStaff
If you're looking to take some of the workload off your plate, let us help you! 👉Our virtual staffing is experienced in doing a range of tasks, from phone communication to even some office management. We'll help you optimize both your time and money – it's a win-win situation! 🚀Don't hesitate. Ask us about our virtual staffing solutions today! ➡️ (833) 764-0178. PerformPracticeSolutions.com #PerformPracticeSolutions #VirtualStaffing #HireTheBest #PTPracticeStaff
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Does it feel like your current billings are giving you the runaround? Like, maybe your current billing provider isn't quite cutting it? Your practice should have manageable rejections and denials — so if yours doesn't, it's probably time to call in the pros. 👉We’re here for you. ➡️ (833) 764-0178. PerformPracticeSolutions.com

#PerformPracticeSolutions #BillingCompany #PracticeBilling
Does it feel like your current billings are giving you the runaround? Like, maybe your current billing provider isn't quite cutting it? Your practice should have manageable rejections and denials — so if yours doesn't, it's probably time to call in the pros. 👉We’re here for you. ➡️ (833) 764-0178. PerformPracticeSolutions.com #PerformPracticeSolutions #BillingCompany #PracticeBilling
1 week ago
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Want to take your physical therapy practice to the next level and bring joy to more patients? With these 7 effective marketing tips, you can do just that! ⬇️

1. Identify your target audience and connect with them through engaging content on social media, educational blogs, and promotional offers.

2. Encourage satisfied patients to spread the word about your practice by implementing referral marketing tactics.

3. Create a strong online presence through an attractive website design, local listings, and search engine optimization (SEO).

4. Foster long-term relationships with existing patients by engaging them through email marketing and satisfaction surveys.

5. Motivate happy patients to leave positive reviews on Google or Yelp!

6. Collaborate with other healthcare providers in your community to establish trust and a reliable reputation.

7. Be consistent in following all of these strategies so you can attract more patients, grow your business, and spread joy through successful patient outcomes!🚀🚀

And if you need help doing that, just give us a call! ➡️ (833) 764-0178. PerformPracticeSolutions.com

#PerformPracticeSolutions #MarketingHelp #PracticeMarketing
Want to take your physical therapy practice to the next level and bring joy to more patients? With these 7 effective marketing tips, you can do just that! ⬇️ 1. Identify your target audience and connect with them through engaging content on social media, educational blogs, and promotional offers. 2. Encourage satisfied patients to spread the word about your practice by implementing referral marketing tactics. 3. Create a strong online presence through an attractive website design, local listings, and search engine optimization (SEO). 4. Foster long-term relationships with existing patients by engaging them through email marketing and satisfaction surveys. 5. Motivate happy patients to leave positive reviews on Google or Yelp! 6. Collaborate with other healthcare providers in your community to establish trust and a reliable reputation. 7. Be consistent in following all of these strategies so you can attract more patients, grow your business, and spread joy through successful patient outcomes!🚀🚀 And if you need help doing that, just give us a call! ➡️ (833) 764-0178. PerformPracticeSolutions.com #PerformPracticeSolutions #MarketingHelp #PracticeMarketing
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Are your social channels ready to inform, engage, and convert potential clients into full patients?
We can help! ➡️ (833) 764-0178. PerformPracticeSolutions.com

#PerformPracticeSolutions #SocialMediaHelp #PTMarketing
Are your social channels ready to inform, engage, and convert potential clients into full patients? We can help! ➡️ (833) 764-0178. PerformPracticeSolutions.com #PerformPracticeSolutions #SocialMediaHelp #PTMarketing
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