Category: Perform Practice Solutions

A strong online presence is crucial for the success of any medical practice. This blog will explore effective marketing strategies that doctors can use to reach more clients online, from optimizing their website and social media presence to leveraging online reviews and paid advertising. Remember, we have an entire well-experienced team to help you with your website and digital marketing  — SEO to newsletters, HIPAA compliance to PPC. Call and meet with us!

Every business needs strong marketing if it wants to reach more clients online, and that also goes for the healthcare industry. Any doctor who wants to connect with their patients, share valuable health information, and build a perfect reputation, needs to invest in a good marketing strategy. However, most doctors don’t have much knowledge about the digital world and marketing strategies, so they find it difficult to go online successfully. That’s why we’re here – in this article, we will give doctors six marketing tips on how to reach more clients online and become the most searched topic.

Create a Good Website

You can’t have a good online presence without having a website. Keep in mind that the website is usually the clients’ first contact with you, so it needs to leave a perfect impression. It must be user-friendly, informative, and presented in a professional manner. It also must be simple to navigate, mobile-friendly, and load quickly. Make sure to include important information like your services, qualifications, office hours, and contact info, and give your patients a simple system for scheduling an appointment.

In addition to these essentials, your website can be even better with a blog section where you can share helpful health tips, medical news, and updates about your practice. Regularly update your blog with high-quality, relevant material because it will improve your blog’s visibility in search engine results and attract more visitors to your site.

Use Local SEO

Local SEO is a perfect marketing tool to attract local patients to your practice. Using local SEO for doctors will make sure that the practice is highly visible in search engine results for local people searching for medical services near them. Start with the Google My Business page – make sure that all information there (location, contact info, working hours) is correct and up-to-date. Add local keywords in the title, meta description, and content of your website – it will rank you higher in local search results. Ask satisfied patients to leave reviews on Google, Yelp, or any other platform you can think of because reviews are also an important part of marketing and can attract many clients. Having perfect information and reviews across different platforms will boost your local SEO efforts.

Grow your practice with effective online marketing strategies. Our expert consultants can help you implement strategies to improve efficiency, patient satisfaction, and revenue. Let us handle your medical and dental billing. Schedule your free consultation with Kevin Rausch to get all your questions answered. Book here.

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Reference: [https://www.dmnews.com/marketing-2/]

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Effective medical office management is crucial for providing quality patient care and maintaining a thriving practice. By knowing the specific roles and responsibilities of each employee, office managers can effectively manage, motivate, and train their staff. Discover proven strategies for efficient and effective office management.

Perform Practice Solutions is the secret weapon for successful healthcare practices all over the U.S. We simplify the most challenging – and resource-draining – aspects of managing a medical practice, helping you run your business more efficiently and with less stress. We have a full front-desk solution — and also offer turn-key services from medical business operations to medical credentialing services, including medical business marketing, patient eligibility verification, sales consulting, and medical billing solutions, we are your team!

Overseeing and running a medical office is not an easy task. Luckily, a competent medical office manager can responsibly manage all operations and ensure everything runs as smoothly as possible. Along with having a skilled medical office manager and tools such as medical office scheduling software, you can follow several golden rules to eliminate a long list of problems that will eventually arise.

Managers are not only responsible for the overall operations of a business, but also are responsible for the success of their employees. They need to motivate and supervise their teams, distribute the workload, and coordinate with staff to guarantee smooth operations of their medical office. Naturally, when things go well, a medical office manager will get praised, but if things don’t go so well, they also get the blame.

Whether they are managing a small group of employees or an entire staff at a hospital, a manager can accomplish the goals of the business by following these essential golden rules.

By understanding each employee’s job function, an office manager can better manage, motivate and train each staff member. Office managers can also improve scheduling processes when they have an in-depth understanding of each job and its function.

Rule #1: Know Job Functions

Every job within a medical office, no matter how big or small can contribute to the success of an organization. To effectively manage a medical office, the medical office manager must have an in-depth understanding of each job and its function. Understanding each job function is vital to train, motivate, and manage employees properly.

For a medical office to survive in the healthcare industry, a manager must be fully aware of what is required for each job function. A business can lose its ability to continue to offer Health Care Services if compliance requirements are not maintained. Having a broad knowledge of each job and its function can lead to a great team that can easily meet a company’s bottom line.

Rule #2: Distribute the Workload

Now that you have a good idea of each job and its function, it is time to ensure each role is adequately filled every day by using medical office scheduling software. Healthcare employee scheduling software can give you a bird’ s-eye view of each job that is being filled and allows you to ensure that you are not over or understaffed.

Medical office scheduling software can also allow you to manage time off for your employees. Rather than using pen and paper to track this information, you can have all time-off requests visible in one area so you can determine if any jobs need to be filled by part-time or temporary employees.

Not only does using medical office employee work schedule software make managing a medical office much easier, but it can also improve the overall happiness of your employees. Employees can have access to their schedules from any device and can plan their personal lives accordingly. Medical office scheduling software also provides greater transparency – if an employee needs to ask a question about their schedule or wants to swap shifts, this can be done quickly with a few clicks.

Communication is key in every business and a medical office is no exception. Effective communication can improve employee-employer relations, increase productivity and can be a catalyst for change when it comes to workplace policies and processes.

Rule #3: Communicate Effectively

Effective communication is more than just talking and listening to one another. It means fostering mutual respect between staff and management. It is the responsibility of the medical office manager to set the tone for effective communication and use it wisely for the benefit of the office.

To communicate effectively, you must do the following:

• Listen: Employees are an excellent resource to determine how smoothly or not so smoothly, office operations are running. They have first-hand knowledge of office policies and processes and can offer insight into making the office operate more efficiently.
• Establish Expectations: So that employees aren’t running around like chickens with their heads cut off, managers must set clear expectations for each of their employees. Not only does this include defining their job function but also outlining other important work aspects such as time and attendance, code of conduct, and so on.
• Provide Feedback: Employees should be given feedback regularly. Whether you are providing constructive criticism or letting them know they are doing a great job, this regular communication can improve the employee-employer relationship and the overall operations of a medical office.

No one likes to be micromanaged – it can cause employees to feel disrespected and mistrusted. Medical office managers should allow employees to do their job with little interference from management. Doing so encourages mutual respect and can increase productivity.

Rule #4: Trust your Employees 

Constantly micromanaging employees can cause an office manager to end up with the reverse effect of what they intended. Each employee has a different personality and a different job function, which can result in them having a diverse work style. Employees are much more productive and effective at their job when they feel trusted to make decisions and are granted the opportunity to be responsible or their own work.

By providing feedback regularly, you can make it known to employees that their work is being observed, and they will be held accountable for the quality of their work. Your employees will be much more motivated to achieve excellence when they don’t have to worry about their manager standing over their shoulder. Putting your trust in your employees that they will do their work to the best of their ability allows the medical office manager to focus on other essential aspects of running the office.

Running a medical office is challenging and can become overwhelming quickly. By using the above mentioned golden rules, you can improve daily operations, foster an atmosphere of mutual respect, and reduce labor costs by using medical office scheduling software.

Elevate your medical practice in 2025. Our expert consultants can help you implement strategies to improve efficiency, patient satisfaction, and revenue. Let us handle the billing. Schedule your free consultation here with Kevin Rausch to get all your questions answered. Follow us on Instagram here.

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Reference: [https://buddypunch.com/blog/golden-rules-of-managing-a-medical-office-scheduling/]

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The increasing administrative burden, particularly documentation tasks, has significantly contributed to physician burnout. From tedious paperwork to complex electronic health record systems, physicians often spend a substantial amount of time on non-clinical tasks. Learn the impacts below. Need help? We have customized solutions for your practice. Get with us before you feel the burn out — and start 2025 STRONG. 

Despite recent efforts to reduce the documentation burden in medicine — including the “Patients Over Paperwork” initiative and the 2021 changes to the documentation guidelines for E/M services — a large majority of doctors say they’re still spending too much time and effort on documentation.

The American Medical Informatics Association (AMIA) conducted a survey of health care professionals earlier this year to capture their perceptions about documentation burden. Of the 1,253 responses, 452 were from physicians.

Survey findings

• 75% of physicians said they had not seen a noticeable recent decrease in the time or effort it takes them to complete documentation tasks,
• 83% said they did not believe the amount of time and effort they spent documenting patient care was appropriate,
• 84% said they finish work later than desired or have to do additional work at home because of excessive documentation tasks,
• 81% said the time and effort required to complete documentation tasks impedes patient care,
• 22% said they found it easy to document patient care using their EHR.

The AMIA plans to conduct the “pulse survey” twice each year — in the spring and fall.

Simplify your practice, reduce administrative burdens, and focus on patient care. Let us handle your medical and dental billing, so you can spend more time doing what you love. Schedule your free consultation with Kevin Rausch to get all your questions answered. Book here.

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Reference: [https://www.aafp.org/pubs/fpm/blogs/inpractice/entry/amia-survey.html]

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Having a strong online presence is essential for healthcare professionals to reach a wider audience and attract new patients. By implementing effective digital marketing strategies, doctors can enhance their online visibility, establish credibility, and drive patient acquisition. Check our tips and tactics to help you grow your medical practice online.

Every business needs strong marketing if it wants to reach more clients online, and that also goes for the healthcare industry. Any doctor who wants to connect with their patients, share valuable health information, and build a perfect reputation, needs to invest in a good marketing strategy. However, most doctors don’t have much knowledge about the digital world and marketing strategies, so they find it difficult to go online successfully. That’s why we’re here – in this article, we will give doctors six marketing tips on how to reach more clients online and become the most searched topic.

Create a Good Website

You can’t have a good online presence without having a website. Keep in mind that the website is usually the clients’ first contact with you, so it needs to leave a perfect impression. It must be user-friendly, informative, and presented in a professional manner. It also must be simple to navigate, mobile-friendly, and load quickly. Make sure to include important information like your services, qualifications, office hours, and contact info, and give your patients a simple system for scheduling an appointment.

In addition to these essentials, your website can be even better with a blog section where you can share helpful health tips, medical news, and updates about your practice. Regularly update your blog with high-quality, relevant material because it will improve your blog’s visibility in search engine results and attract more visitors to your site.

Use Local SEO

Local SEO is a perfect marketing tool to attract local patients to your practice. Using local SEO for doctors will make sure that the practice is highly visible in search engine results for local people searching for medical services near them. Start with the Google My Business page – make sure that all information there (location, contact info, working hours) is correct and up-to-date. Add local keywords in the title, meta description, and content of your website – it will rank you higher in local search results. Ask satisfied patients to leave reviews on Google, Yelp, or any other platform you can think of because reviews are also an important part of marketing and can attract many clients. Having perfect information and reviews across different platforms will boost your local SEO efforts.

Use Social Media

Use social media – Facebook, Instagram, TikTok, LinkedIn – because they are a great chance to connect and communicate with potential patients and build a strong online image. Make yourself a professional profile on each of these platforms and update it often with interesting, useful, and educational posts. Same as with your website, you can share health tips, practice updates, patient reviews, and sneak peeks into your daily operations. It’s also important to connect with your followers and present yourself as a trusted expert in your field – you can respond to their comments and join in relevant discussions, for example. Another low-cost marketing tip to reach a targeted audience and promote your services is to use social media advertising, such as Facebook Ads.

Consider Email Marketing

Using email marketing to stay in contact with current patients and reach out to potential ones is a perfect marketing tip. Build a strong email list that will allow you to directly communicate with your audience, sharing important updates, health tips, and promotional offers. Start by collecting email addresses from your website, social media, and personal, in-office visits. Once you do, start sending regular newsletters with informative and interesting content, such as articles covering common health issues, your practice’s updates, appointment reminders, and seasonal health concerns. You can even personalize emails to make them more interesting and related to the recipients. Email marketing is a great marketing tip because it will help you keep in touch with patients, which usually leads to them returning and recommending your practice to others.

Offer Telehealth Services

Telehealth has become extremely popular, thanks to the COVID-19 pandemic. If you offer telehealth services, you can reach more patients who might otherwise have difficulties visiting your practice (because of distance, mobility issues, or any other concerns). Try to promote your telehealth services on your website, and social media – wherever you can – and put a light on the convenience and accessibility they offer. Make sure that your telehealth platform is secure and easy to use, and give your patients a perfect experience. Offering telehealth services will not only attract more patients but will also show that you are committed to providing accessible and flexible care. This will improve your practice’s reputation and popularity.

Analyze Your Online Performance

If you want to improve your online marketing, you should constantly monitor and analyze your performance. For that, you can use different tools like Google Analytics, or any other tool that will help you monitor your website traffic, user actions, and the success of your marketing strategies. This is important because you will know which strategies are working well and which are not so you can change them. Create a list of clear goals for your online marketing – it could be higher website visits, more leads, or better patient engagement. Review your analytics data regularly to see if there are any trends, measure the success of your strategies, and change your strategies when needed. This step can keep you ahead of the competition and make sure you are communicating with potential patients effectively. Also, try to always stay in line with the latest trends and changes in digital marketing to improve your tactics and achieve better results over time.

As you already know (and we already mentioned), presenting yourself well on the Internet is a not-so-secret formula for success. Almost every person will go and Google the practice they think of visiting, so it’s important that you have a perfect online presence that will draw their attention. Create a good website, use local SEO, social media, and email marketing, offer telehealth services, and regularly analyze the data you get from these. These tips will help you create and keep a strong online presence, attract more clients, and improve patient care. Remember, communication is key, so communicating with your clients both online and offline will greatly help you.

Boost your online presence and attract more patients. Our expert marketing team can help you develop a customized strategy to grow your medical practice. Schedule your free consultation with Kevin Rausch to get all your questions answered. Book here.

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Reference: [https://www.dmnews.com/marketing-2/]

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Primary care providers play a pivotal role in delivering essential healthcare services to communities. By empowering these frontline healthcare professionals, we can improve patient outcomes, enhance access to care, and strengthen the overall healthcare system. 

Primary care is essential to the care of the population, yet fewer people are accessing it due in part to an increasing shortage and maldistribution of primary care physicians. That was the focus of an Oct. 20 virtual briefing hosted by Primary Care for America, a diverse collaboration of key partners (including the American Academy of Family Physicians) focused on educating policymakers and health policy influencers about the value of comprehensive, continuous, and coordinated primary care.

Aside from training more primary care physicians, the health care system must do two things to solve the primary care workforce crisis, said Yalda Jabbarpour, MD, director of the Robert Graham Center for Policy Studies in Primary Care, who presented at the briefing.

1. Create and pay for high-functioning teams, which can expand the capacity of primary care. (See “Taking Team-Based Care to the Next Level” and “Making a Business Case for Team-Based Care.”)

2. Adopt technology to expand access and efficiencies in primary care — without adding to physician burden. Virtual visits, asynchronous care via patient portals (if team managed), and artificial intelligence show great promise in this regard.

“But teams and technology take money and more investment in primary care,” said Jabbarpour, citing data showing that, for every payer, investment in primary care has been too low and falling over the last decade. “Higher investment in primary care can result in practice changes such as more robust teams and better integrated technology that can expand the workforce we have.”

Invest in the success of primary care providers and transform your patient experience with innovative solutions. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.

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Reference:[https://www.aafp.org/pubs/fpm/blogs/inpractice/entry/primary-care-workforce.html]

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Nurse triage is revolutionizing patient care by improving efficiency and accessibility. Nurse triage systems help alleviate wait times, enhance patient satisfaction, and optimize healthcare resources by prioritizing patient needs and directing them to the appropriate level of care. Check the benefits of implementing a nurse triage model, highlighting its impact on patient outcomes and healthcare delivery.

Transform your patient experience with innovative solutions. Discover how our platform can enhance patient satisfaction, improve efficiency, and optimize resource allocation. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.

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Reference: [https://www.aafp.org/pubs/fpm/issues/2023/0700/patient-messages.html]

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