Getting EMR Implementation Right the First Time: A Smarter Path for Growing Practices

Posted on Feb 10, 2026

Electronic Medical Records (EMRs) are no longer optional—they are the backbone of modern healthcare operations. Yet for many practices, EMR implementation becomes one of the most expensive, disruptive, and frustrating transitions they ever face.

The difference between success and struggle isn’t the software alone.
It’s how the system is selected, implemented, and integrated into daily workflows.

At Perform Practice Solutions (PPS), we help practices avoid costly missteps by approaching EMR implementation as a business transformation, not just a technology install.

Why EMR Implementations Fail (and How to Prevent It)

Most EMR issues don’t come from poor technology—they come from poor planning.

Common pitfalls include:

Choosing an EMR that doesn’t align with practice size or specialty
Underestimating training and workflow redesign needs
Disrupting revenue cycles during go-live
Failing to integrate billing, credentialing, and reporting systems
Treating EMR adoption as an IT project instead of an operational strategy

When these issues arise, practices experience:

Slower documentation
Staff burnout
Billing delays and claim denials
Poor data visibility
Lost revenue during transition

Getting it right the first time matters.

EMR Success Starts With Strategy—Not Software

The most successful EMR implementations begin with one critical question:

“What does our practice actually need to operate, grow, and scale?”

At PPS, we guide practices through:

Workflow mapping before system selection
Role-based needs analysis for providers, front desk, billing, and leadership
Revenue cycle impact assessments
Compliance and reporting requirements
Scalability planning for future growth

This ensures the EMR supports your practice—not the other way around.

Implementation Is About People, Not Just Platforms

Technology only works when people are confident using it.

That’s why a successful EMR rollout includes:

Clear communication across teams
Phased implementation to reduce disruption
Hands-on training tailored to real workflows
Post-go-live optimization and troubleshooting

When staff understand why processes are changing—and how the EMR helps them do their jobs better—adoption increases and resistance drops.

The Revenue Cycle Can’t Be an Afterthought

One of the biggest mistakes practices make is separating EMR decisions from billing and revenue management.

Your EMR directly affects:

Charge capture
Coding accuracy
Claim submission speed
Denial management
Financial reporting and forecasting

At PPS, we align EMR implementation with:

Transparent billing systems
Credentialing and payer requirements
Eligibility verification workflows
AI-driven efficiency tools

This protects cash flow during transitions and strengthens long-term financial performance.

One Size Does Not Fit All—and It Never Has

There is no “best EMR.”
There is only the right EMR for your practice.

That’s why Perform Practice Solutions partners with a wide range of leading EMR platforms, allowing us to make unbiased recommendations based on your goals—not vendor incentives.

EMR Platforms We Support and Implement:

Tebra
Stride
Prompt
Heno
Raintree
Waystar
DrChrono
Epic
athenahealth
Practice Fusion
WellSky
& more

Whether you’re a startup clinic, scaling multi-location practice, or transitioning systems for efficiency, we help you choose—and implement—the platform that fits your business today and tomorrow.

A Better Way Forward

EMR implementation doesn’t have to mean disruption, lost productivity, or revenue uncertainty.

With the right strategy, guidance, and operational alignment, it becomes an opportunity to:

Improve patient experience
Strengthen compliance
Increase visibility into performance
Reduce administrative burden
Build a scalable, future-ready practice

That’s the PPS difference.

Ready to Choose the Right EMR With Confidence?

We don’t just implement systems—we help practices build smarter operations.

👉 Schedule a call with Perform Practice Solutions to review your current workflows, growth goals, and EMR options.
👉 Learn which platform best supports your clinical, financial, and operational needs.
👉 Avoid costly mistakes and get it right the first time.

Your EMR should work for your business. Let’s find the one that does.

Boosting Your Practice in 2026: Why Online Reviews Matter

Posted on Jan 10, 2026

As we step into 2026, healthcare practices face a familiar challenge: delivering exceptional care while staying visible, trusted, and competitive in an increasingly digital world. Patients today don’t just choose providers based on referrals or location—they choose based on reputation, and that reputation is often formed long before the first phone call.

At Perform Practice Solutions, our mission this year and beyond is simple:
help you focus on care while we handle the complexity behind the scenes—from AI-powered systems and transparent billing to marketing strategies that actually convert.

One of the most powerful (and often underutilized) growth tools in 2026?
👉 Online reviews.

Why Online Reviews Are a Growth Engine in 2026

Online reviews—especially Google reviews—are now one of the first touchpoints between your practice and potential patients. They influence:

Search engine visibility
Patient trust and credibility
Appointment requests and conversions
Long-term brand authority

According to industry insights, practices with a higher volume of recent, high-quality reviews consistently outperform competitors in search rankings and patient acquisition. Reviews don’t just validate your care—they sell your practice for you, 24/7.

In fact, studies show that patients are far more likely to book with a provider who has strong reviews, even if another option is closer or less expensive. If your reviews aren’t working for you, you’re likely leaving growth—and revenue—on the table.

👉 Learn more about the impact of Google reviews here:
Why Your Practice Needs More Google Reviews And How To Get Them

The Hidden Connection Between Reviews, Revenue & Operations

Here’s what many practices overlook:
Online reviews don’t exist in isolation.

Patient experiences are directly tied to:

Front desk efficiency
Billing accuracy and follow-up
Eligibility verification
Communication and wait times

When claims are denied, follow-ups are missed, or staff is overwhelmed, patient satisfaction suffers—and reviews reflect that.

📉 15% of claims are denied
📉 65% of denied claims go unresolved
📈 10–15% of total revenue is recoverable with proper follow-up

That’s where Perform Practice Solutions changes the game.

*At PPS, our goal is to help you run your practice by providing you with efficient, customized strategies. Ask us about our Billing support. But only if you’re ready to have your world ROCKED.*

How Perform Practice Solutions Supports Your 2026 Growth

We help practices nationwide simplify operations and strengthen their reputation through:

✔ Transparent Billing Solutions

Know exactly where your dollars are and recover lost revenue with efficient follow-up systems.

✔ Virtual Staffing

Reduce overhead, eliminate burnout, and improve patient communication without sacrificing quality.

✔ Medical & Dental Marketing

From review generation strategies to full digital marketing support, we help attract the right patients—not just more clicks.

✔ Credentialing & Contracting

Stay compliant, in-network, and paid—without administrative headaches slowing your team down.

✔ AI Development & Automation

Adopt smarter systems that streamline workflows, enhance patient experience, and prepare your practice for the future of healthcare.

2026 Is the Year to Stop Doing It All Alone

Running a healthcare practice shouldn’t feel like constant damage control. If you’re questioning whether your marketing is working, your billing is optimized, or your systems are supporting growth—you’re not alone.

Perform Practice Solutions helps practice owners:

Reclaim time
Reduce stress
Improve cash flow
Build a reputation that reflects the quality of their care

Because it’s not easy—but it is possible.

Let’s Turn Your Reputation Into Results

Strong online reviews don’t just reflect great care—they help practices grow, thrive, and scale in competitive markets.

Let us help you build and manage the systems that support authentic patient feedback while you focus on delivering exceptional care.

👉 Schedule your FREE consultation with Kevin Rausch and get your questions answered one-on-one.
👉 Discover how our billing, marketing, and operational solutions can elevate your practice in 2026.

Book your consultation here.

Follow us for insights, updates, and practice growth strategies on Instagram:
🔗 https://www.instagram.com/performpracticesolutions/

Make care your primary focus—let Perform Practice Solutions handle the rest.

The Growing Human Resource Burden in Healthcare Clinics—and How to Overcome It

Posted on Oct 9, 2025

Running a healthcare clinic today is about far more than providing excellent patient care. For many owners, the most difficult part of the job isn’t clinical—it’s human resources. From recruiting qualified staff to managing turnover, conflict resolution, and administrative burdens, these HR challenges consume countless hours and take an emotional toll on providers who should be focused on patients. The reality is that most practice owners were never trained to handle HR, yet it has become one of the biggest stress points in modern healthcare.

Why HR Is Now Ground Zero for Clinic Owners

In small and mid-sized practices especially, owners often wear too many hats—doctor, manager, recruiter, HR director, and even conflict mediator. Surveys consistently show that administrative burdens and staff turnover are the top frustrations for practice owners, and for good reason. On average, physicians spend nearly 9 hours a week handling HR-related tasks, a responsibility that not only pulls them away from patient care but also drives down job satisfaction and increases burnout.

The ripple effects are real. HR struggles lead to poor team morale, rising operational costs, scheduling errors, and patient dissatisfaction. And without reliable systems in place, owners find themselves in a constant cycle of hiring, training, and managing, leaving little energy for growth or innovation.

How Perform Practice Solutions Helps

This is where Perform Practice Solutions steps in. With years of proven success helping practice owners nationwide, their team transforms the way clinics handle HR and operations. Instead of struggling alone, owners gain access to tailored services that solve their most pressing challenges:

Perform Billing Solutions – Transparent, streamlined billing that optimizes cash flow and removes financial guesswork.
Virtual Staffing – Cost-effective staffing that improves efficiency and profitability without the headache of traditional hiring.
Perform Marketing Solutions – Comprehensive strategies to promote your practice and attract more patients.
Front-Desk 101 – Training and consulting to turn your front desk into a smooth, professional first point of contact.
Credentialing & Contracting – Compliance handled, so you can focus on care while your revenue stream stays secure.

By providing these tools, Perform Practice Solutions allows frustrated practice owners to regain control, reduce burnout, and build thriving, sustainable businesses.

Take the Next Step

At Perform Practice Solutions, the mission is simple: to help clinic owners create a business that works for them, not against them. If HR and operational burdens have left you feeling overwhelmed, it doesn’t have to be this way.

📞 Call (833) 764-0178 or visit PerformPracticeSolutions.com to schedule a consultation today. With the right support, you can stop surviving and start thriving in the ever-changing world of healthcare practice ownership. Follow us on @performpracticesolutions

Why Patient Retention Matters in Healthcare

Posted on Aug 1, 2025

Patient retention is crucial in healthcare. When patients consistently return to their provider, it builds trust and improves health outcomes. High retention lets providers deeply understand patient history, leading to personalized, preventive care, and ultimately, a healthier community and a more stable healthcare environment.

At Perform Practice Solutions, we help healthcare providers implement proven strategies to boost patient retention and streamline operations. From front-desk workflows to targeted communication and reputation management, our tools are designed to keep your patients engaged and loyal. Let’s work together to build a stronger, more consistent practice—schedule a consultation today.

Developing a robust set of patient retention strategies allows you to scale your business and reach profit milestones quicker. Knowing how to get more patients is an essential step. However, it’s equally important – if not more so – to find effective ways to keep patients returning to your practice rather than choosing a competitor for their healthcare needs.

In this guide, we’ll discuss the importance of patient retention in healthcare and provide you with 13 great patient retention ideas that you can use in your practice.

What is patient retention?

As a metric, patient retention is typically expressed as the total percentage of people who return to your practice multiple times. Typically, 60-70% of patients stay with their current practitioners. You can use this percentage as a benchmark for your own patient retention.

As a physician, your overall goal is to heal people rather than keep them coming back. However, most patients will need assistance with various injuries and ailments over their lifetime, and many physicians work in fields that involve multiple treatments or conditions that require regular monitoring, evaluation, and follow-up. Proper physician retention strategies ensure these patients stay with your practice throughout their healthcare journey.

Why is patient retention in healthcare important?

Developing strategies for patient retention is essential because research shows it costs 90% less to retain current patients² than it does to attract new ones. Plus, with long-term patients, the trust you accumulate over time usually translates into a higher spend per visit compared to first-time patients. Cost is a significant factor for all healthcare providers in today’s competitive environment because practices and hospitals are under increasing pressure to cut costs³, which reduces profit margins.

Financial considerations aside, retention strategies in healthcare can also boost your brand image and professional reputation and bring in more new patients through word-of-mouth referrals. Modern-day patients conduct considerable research before selecting or switching their primary healthcare provider. Google receives over 1 billion health-related searches per day, and review sites like Yelp, ZocDocs, and Web MD empower patients with a wealth of information. So developing healthcare retention strategies that ensure a steady stream of positive online information about you and your practice is vital.

12 patient retention strategies

So, how to get patients to return to your practice? If you’re unsure where to start, this list of top patient retention ideas will help. You don’t necessarily need to use all of them, but it’s a good idea to utilize as many strategies as possible to ensure maximum retention.

1. Train your front desk staff

Your front-of-house staff is often the first human touchpoint for your patients. To keep them coming back for the care they need, your front desk staff needs regular training so they can provide a warm welcome, ample reassurance, and be able to answer patient questions thoroughly. Key topics for training should include customer service, complaint resolution, and product and pricing knowledge.

2. Streamline appointments and scheduling

According to our recent survey, 14% of physicians think making it easy for patients to book appointments is a key patient retention strategy. Doing so ensures patients can seamlessly schedule the visits they need. Making sure your website is fully functional on desktop and mobile is essential. You should also consider investing in scheduling software that allows you to send:

Welcome emails
Appointment reminders via email or text
Information about which insurance policies are accepted, and the documents patients should bring to their appointments, etc.

This shows your patients that you are professional, organized, and up-to-date with the newest medical practice technology, making it more likely they will return to your practice.

3. Create a positive first impression

Dissatisfied customers tell twice as many people about a negative experience as they do about a positive one. So your patient retention strategies should include providing extra touches that make patients feel at ease from their first visit and comfortable about returning in the future. Examples include:

Providing a welcome drink.
Offering a practice orientation.
Make your waiting room as relaxing as possible by incorporating comfortable seating and tasteful artwork.
Providing free Wi-Fi and phone charging facilities.
Making exam rooms light, airy, and welcoming
Providing on-site parking.

4. Reduce wait times

Having patients wait for their appointment is unavoidable, but minimizing wait times goes a long way to reduce anxiety and maximize retention. In fact, 36% of physicians believe reducing patient wait times is one of the most effective retention strategies.

But, what if reducing wait times proves difficult? Research shows that 80% of patients would be less frustrated if they knew how long their wait would be. So, even in situations where patient wait time is longer than ideal, you should consider using digital signage with updates on queue status. This has been proven to reduce perceived wait times by up to 35%. If patients feel their wait time is minimal, they’ll be more likely to come back to your practice next time they need medical help rather than risk waiting longer at a competitor’s office.

5. Personalize patient experiences

Patients want to be seen as individuals, not as an extension of their medical needs. With 44% of physicians noting that a higher level of personalization is key to patient retention, creating experiences that recognize patients as people is essential. Once you’ve invested in the relevant software that allows you to automate and streamline your appointment and scheduling processes, 24% of physicians believe that making a point of personalizing your welcome emails is a top way to improve communication with patients. 30% of survey respondents believe the same is true of personalized appointment reminders. If possible, provide patients with access to an online customer portal where they can view all of their account information. Consider sending out birthday greetings by email or text.

You can also personalize your patients’ in-person visits. Take the time to get to know them on an individual level by asking questions about their lives and memorizing key pieces of information. Always provide a thorough explanation of what you are doing and why, pay close attention to patient needs and questions, and avoid side conversations so they know they have your full focus.

6. Make payments easy

Paying medical bills can be stressful – especially when treatment is urgent or unexpected. Make it clear how payments should be made, and provide full details on how patients can pay using various methods such as Health Savings Accounts (HSAs) and Flexible Savings Accounts (FSAs). If patients are confused about what’s covered under their insurance or how to pay, make sure your staff is familiar with how to check policies and provide the relevant advice. To maximize retention, consider offering monthly payment options so people aren’t tempted to put off their healthcare needs due to financial concerns. Currently, only 56% of our survey respondents noted their practice offers payment options to patients. Clearly, this strategy has room for growth.

7. Ask for feedback

Asking for patient feedback is one of the best patient retention strategies because giving customers a voice shows you genuinely care about their opinions and experiences. Though the feedback requests you send out can take many forms, questionnaires like net promoter score (NPS) surveys work well for businesses in the medical sector because they allow you to identify indifferent and unhappy patients that may be at risk of leaving your practice in favor of a competitor. By proactively reaching out before these customers ditch your services or leave a negative review, you can resolve their issues and turn them into loyal return customers. NPS surveys also identify happy patients you can reach out to, knowing referrals and positive reviews will be guaranteed.

8. Improve your website

You might not think your website is relevant to physician retention strategies, as you probably assume that repeat patients wouldn’t need to visit your website after their initial visit. However, it’s unlikely they’ll have your contact details and business information saved after just one consultation. So they’ll likely revisit your website to check your phone number, email address, or hours of operation, etc. Ensure your website is warm, welcoming, and easy to navigate. Where possible, include all of the essential information above the fold (the section showing on the screen when the site first loads) to avoid frustration that could cause website visitors to click away from your site in favor of a competitor website that is more visually appealing or easier to use.

9. Make Search Engine Optimization (SEO) improvements

Because your patients might not remember your website URL, it’s essential they can find your website and business details easily online. To improve your Google rankings and ensure your practice details show up ahead of your competitors, it’s prudent to:

Have an up-to-date Google Business and Bing listing.
Update your web copy to include more keywords and improve metadata and alt tags, etc.
Capitalize on local SEO by including location-based longtail keywords (ex. Chicago IL pediatrician)

10. Respond to reviews

A recent survey found that 27% of physicians never respond to online reviews, and an additional 22% rarely do. However, responding to every review—whether positive or negative—is a key factor in building patient trust and encouraging return visits. Best practices for crafting effective review responses include:

Personalize your responses instead of ‘cut and pasting’ generic replies.
Never include information that could violate privacy laws.
Consult your legal department for advice if you’re ever worried about violating HIPPA by responding to a review.

11. Offer incentives

Patients who feel like they are getting something for free are much more likely to be loyal. Offering an incentive to reward patients for their repeat custom is a tried and tested way of getting people to return to your practice. Survey respondents view the following incentives as most important (listed in order):

A complimentary annual check up
Cash or percentage discounts
Exclusive access to healthcare information and advice through your patient portal
A free trial of one of your products or services

12. Build professional networks

Joining an international professional network gives you easy access to the global medical community, allowing you to engage in discussions with like-minded professionals and seek advice from experienced physicians who have successfully grown their practices using proven patient retention strategies. With access to a broad network of verified physicians across more than 150 countries, you can gain valuable insights and support to strengthen your own retention efforts.

Retain more patients

Boost your professional physician networking efforts and discover new patient retention strategies by joining a global medical community.

Built by physicians, for physicians, our platform fosters impactful peer-to-peer collaboration and discussions about issues that are important to you and your patients. So you can provide a better overall service, boost your professional reputation, and increase your patient retention simultaneously. Plus, you can showcase your expertise and experience by solving cases and participating in medical studies and surveys – all of which will propel your patient acquisition and retention efforts forward.

*Want to build a family-friendly practice without losing sight of profitability and efficiency?*
Perform Practice Solutions helps clinic owners design practices that support your life—not just your workload. From front desk training to virtual staffing, credentialing, and stress-free billing, we help you build a business that serves your patients and your family.

Long-term patient relationships don’t just happen—they’re built through intentional strategy and consistent care. With Perform Practice Solutions by your side, you’ll gain the tools, systems, and support needed to turn first-time visits into lasting loyalty. Reach out today and discover how we can help your practice grow through smarter patient retention. Our expert consultants can help you implement strategies to improve patient retention and revenue. Schedule your free consultation with Kevin Rausch to get all your questions answered.

Reference: [https://www.sermo.com/resources/patient-retention-strategies/]

Cloud Advantage: Smarter Healthcare Operations

Posted on Jul 1, 2025

Cloud-based software offers a major advantage, transforming how medical, dental, and cosmetic surgery clinics operate. It streamlines workflows, boosts data security, improves collaboration, and ultimately enhances patient care. This shift not only cuts IT costs but also unlocks new levels of operational agility. Read on to discover the key benefits of using cloud software for smarter healthcare operations.

If you’re getting ready to launch a new practice, or you’re wanting to upgrade your existing IT, here’s why you can’t go past cloud clinical software.

When considering the clinical software that powers your practice, there are two main options: on-premise and cloud. On-premise software is the traditional software delivery model that’s installed on physical servers within your practice. Accessing the software can only be done on site, and you’ll often need IT support to manage the maintenance, upgrades and troubleshooting.

At the other end of the spectrum is cloud software. Cloud software is software that’s delivered over the internet through a subscription or ‘pay-as-you-go’ model. The software provider hosts and manages it through a network of remote servers and databases. They’re responsible for keeping the software up-to-date and secure, adding new functionality, and resolving technical issues. And access is simple: all you need is an internet-enabled device and a login. Sounds ideal? Here are the other ways your practice could benefit from switching to the cloud:

1. Greater efficiency through innovative design

Being relatively new to market, cloud software takes advantage of innovative, user-centric design that on-premise software often lacks. With years of user data to draw from, the latest cloud software is designed to be intuitive, fast and easy to use, with many traditional pain points eliminated.

MedicalDirector Helix, for example, has simplified, connected clinical and practice management workflows – resulting in faster load times and fewer clicks. Telehealth functionality is built in, and sits alongside the patient’s history, pathology and prescriptions. This creates greater efficiency for your practice, allowing your team to spend less time using software and more time with patients.

2. Simple updates and upgrades

Because cloud software is hosted for you, you don’t need to worry about downloading and installing files, running applications or managing your own updates. All software maintenance is taken care of by the software provider. This can reduce your IT support costs significantly, and give you peace of mind knowing that your critical IT functions are always up-to-date and running smoothly.

And since software updates and upgrades occur remotely, you may not even notice when they’re happening. Instead, you’ll just see the changes when you next log in to the software. This helps eliminate downtime for your practice, ensuring there’s no interruption to your delivery of patient care.

3. Automatic compliance with new regulations

ePrescribing, Active Ingredient Prescribing and Medicare Web Services are examples of recent changes that had to be incorporated into your clinical software so that your practice remained compliant. But if you use on-premise software, managing the updates may have required external IT support, and been time-consuming and disruptive.

With cloud software, on the other hand, you don’t need to worry about organising manual software updates yourself. Cloud software providers are responsible for integrating changes or updates to their software to meet any new government regulations or industry changes. That means your software will be automatically updated at the appropriate time to give you instant access to important new features and functionality.

4. Flexibility to future-proof your practice

Because cloud software is accessible from any internet-enabled device, it can be used outside clinic hours and from different locations. This makes it easier for you to treat patients outside of your physical premises, whether that’s in their home, or at a care facility or hospital. Your team can also work more flexibly, for example accessing patient notes and sending test results after hours.

Cloud software is also better equipped to support a growing practice as it gives you the ability to increase (or decrease) your IT resources as your needs change – without requiring more infrastructure or equipment. All you need to do is add new users to your subscription. It’s a much more cost-effective way of supporting the changing demands on your practice.

If you’re interested in learning more about the benefits of cloud software, our team is available to answer your questions or arrange a demo of our cloud software solution, MedicalDirector Helix. Get in touch with us today.

Focus on what you do best—patient care—while we handle the rest. Our expert consultants can help you implement strategies to improve efficiency, patient satisfaction, and revenue. Let us handle your medical and dental billing. Schedule your free consultation with Kevin Rausch to get all your questions answered. Book here today or follow us on IG.

Reference: [https://www.medicaldirector.com/news/healthcare-in-the-cloud/the-key-benefits-of-cloud-software-for-healthcare-practices/]

Seven Healthcare Marketing Strategies to Try

Posted on Apr 1, 2025

Standing out and connecting with patients requires more than just excellent care—it demands smart, innovative marketing strategies. In this blog, we’ll explore seven proven strategies that can transform how you engage with your audience and grow your practice. Want to take your healthcare marketing to the next level? Keep reading to discover how!

In the meantime, are you feeling stuck in your practice? Schedule a no-cost consultation & get a customized roadmap for your practice — including a free website, social media and SEO audit. Let’s talk: BOOK HERE.

A marketing strategy is essential for any medical practice. You could have the best practitioners in the world, but if your potential patients don’t know about your practice, it’s going to be very difficult to be successful. While healthcare marketing requires a consistent, proactive approach to work, it doesn’t have to be complicated. Here are some strategies and tips to help you with your healthcare marketing strategy.

Marketing strategy: the first rule for healthcare marketers

Marketing your healthcare services means getting out there in front of your potential customers – but first you need to know who they are. Are you looking to attract a certain age, demographic, people with certain specific health conditions?

If you’re not sure, take a look at your existing patients, as well as any specialist services your healthcare organization already provides. It may help to do some competitor research and find out what services your competitors are offering and what patient demographics they are targeting with their healthcare marketing strategy. This lets you see where the gaps are that you can fill, which will help you market your services more effectively.

The cornerstone of any successful healthcare marketing strategy is to first define your ideal customers so you know who you’re targeting. Once you’ve got a clear idea of who your prospective patients are, you can narrow down your marketing techniques to the ones that are most likely to appeal to your chosen demographic.

Seven healthcare marketing strategies to try

Once you know who you want to target with your healthcare marketing strategy, the next step is to develop your marketing strategy and create some initiatives for your medical practice. Here are a few things you can try.

1. Create a website

If you don’t already have a website, or if your existing website is out of date, this should be a priority. Many of your marketing strategies will be based around your website.

A high-quality website that displays properly on mobile devices gives you credibility and makes your practice look more professional, which is reassuring to potential patients. There are very few healthcare organizations without a website and your website is the first place your potential patients will look to learn more about you.

However, your website is not just a marketing tool to attract new patients, if it’s probably designed and you have the right software installed, your website can be used for patients to get in touch with you, book appointments and access test results.

2. Get active on social media

It’s a good idea to have a social media presence, or to at least be contactable on the main social media platforms. If you’re going to be effective, you’ll need to create some social media marketing strategies for your medical practice. Think about what to post, when to post and how often. It’s also important to engage with your followers so you’ll want to designate someone to monitor the page and replay to any questions or concerns.

The best social media platform for you will depend on your target demographic, but many healthcare practices use Facebook, Twitter and Instagram to engage more patients and create a buzz around their business.

3. Monitor your online reviews

Online reviews are a critical part of life for any business. Just about every industry has review sites where people can write about their experiences and leave ratings for potential patients or customers.

As part of your healthcare marketing, it’s a good idea to keep an eye on your reviews so you’re aware of what patients are saying about your medical practice. Positive reviews can boost your organization and be a source of patient testimonials, while negative reviews can be detrimental.

By keeping an eye on your online reviews, you can step in if you get an unhappy customer, and address any issues before they damage your business.

4. Write a blog

A blog is a great way to keep in touch with your patients and share any news that’s happening with your healthcare providers or practice. You can also use your blog to share patient case studies, profiles on your medical professionals and share updates or new services.

A blog can be integrated into your other marketing strategies, especially your search engine optimization. By creating content that is visible in Google’s search engine results, you can increase the number of leads your practice gets. Your blog can also contain useful information and articles that can be shared on social media to help grow your followers and increase engagement.

5. Email marketing

An email newsletter is an excellent way to keep in touch with patients and stay top of mind. Many healthcare practices send monthly email newsletters as part of their marketing efforts and they can potentially get good results, especially when it comes to keeping current patients engaged.

6. Search engine marketing

Search engine marketing is when you pay for ads for your healthcare practice to appear on search engines when potential patients search for terms relating to your medical practice or services.

You can also try an organic marketing strategy where you improve your website’s rankings naturally so you appear higher in the search engine results. This strategy can involve quite a bit of work and takes time, but it can pay off in the long run.

7. Advertise in an online local directory

Directories are a simple form of healthcare advertising and they can be especially useful for practices that are marketing their health services to a specific location or demographic. Many directories are free to advertise in, while others do charge a small fee. If you’re not sure which ones to use, you can check to see what other healthcare providers are doing and make sure that wherever they’re listed, you also have a presence.

As a healthcare provider, you may not naturally be a marketer, but these simple digital marketing techniques can help you promote your medical services to prospective patients and hopefully grow your medical practice.

Incorporating marketing strategies into your clinical software

Did you know your clinical software may be able to help you with your healthcare marketing? Depending on the type of software it’s using, there may be marketing tools that you can integrate with it, so you can get insights and grow your practice with the minimum of extra effort.

Patient engagement tools help you improve your digital presence, make it easier for patients to do things like book appointment online and offer survey tools so you can get a deeper understanding of what your patients actually want and need from your practice. There are other tools that simplify communication with your patients, allowing practitioners to send SMS notifications to patients for things like recalls and reminders.

How do you know if your healthcare marketing initiatives are working?

Healthcare marketing can be expensive so it’s important to make sure you’re spending your money on the strategies that are likely to work. Tracking the results of your medical marketing strategy is essential if you want to avoid wasting time and money.

In the healthcare industry, there are a few different ways you can track the success of your marketing efforts. The number of new patients to your healthcare practice is one way to see how well your marketing is working to attract patients. You can also track the number of repeat patients you have to make sure you’re performing well on patient satisfaction.

Using analytics for your healthcare marketing

Your social media channels can give you an indication of how many healthcare consumers you’re reaching. You can set up your analytics to check engagement and number of views on your posts, as well as tracking the number of people who then click through to visit your website from social media.

As part of your digital marketing strategy, it’s a good idea to regularly track the results of your marketing campaigns. If you don’t have time to do it yourself, you can find a healthcare marketing agency who may be able to help you.

Healthcare marketing doesn’t need to take up all your time, but it is something you should do regularly and consistently. If you don’t, you could end up missing out to other healthcare providers who are more proactive about getting themselves out there.

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Reference: [https://www.medicaldirector.com/news/practice-management/medical-practice-marketing-strategies/]