Keys to Successful Medical Office Management

Posted on Jan 1, 2025

Effective medical office management is crucial for providing quality patient care and maintaining a thriving practice. By knowing the specific roles and responsibilities of each employee, office managers can effectively manage, motivate, and train their staff. Discover proven strategies for efficient and effective office management.

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Overseeing and running a medical office is not an easy task. Luckily, a competent medical office manager can responsibly manage all operations and ensure everything runs as smoothly as possible. Along with having a skilled medical office manager and tools such as medical office scheduling software, you can follow several golden rules to eliminate a long list of problems that will eventually arise.

Managers are not only responsible for the overall operations of a business, but also are responsible for the success of their employees. They need to motivate and supervise their teams, distribute the workload, and coordinate with staff to guarantee smooth operations of their medical office. Naturally, when things go well, a medical office manager will get praised, but if things don’t go so well, they also get the blame.

Whether they are managing a small group of employees or an entire staff at a hospital, a manager can accomplish the goals of the business by following these essential golden rules.

By understanding each employee’s job function, an office manager can better manage, motivate and train each staff member. Office managers can also improve scheduling processes when they have an in-depth understanding of each job and its function.

Rule #1: Know Job Functions

Every job within a medical office, no matter how big or small can contribute to the success of an organization. To effectively manage a medical office, the medical office manager must have an in-depth understanding of each job and its function. Understanding each job function is vital to train, motivate, and manage employees properly.

For a medical office to survive in the healthcare industry, a manager must be fully aware of what is required for each job function. A business can lose its ability to continue to offer Health Care Services if compliance requirements are not maintained. Having a broad knowledge of each job and its function can lead to a great team that can easily meet a company’s bottom line.

Rule #2: Distribute the Workload

Now that you have a good idea of each job and its function, it is time to ensure each role is adequately filled every day by using medical office scheduling software. Healthcare employee scheduling software can give you a bird’ s-eye view of each job that is being filled and allows you to ensure that you are not over or understaffed.

Medical office scheduling software can also allow you to manage time off for your employees. Rather than using pen and paper to track this information, you can have all time-off requests visible in one area so you can determine if any jobs need to be filled by part-time or temporary employees.

Not only does using medical office employee work schedule software make managing a medical office much easier, but it can also improve the overall happiness of your employees. Employees can have access to their schedules from any device and can plan their personal lives accordingly. Medical office scheduling software also provides greater transparency – if an employee needs to ask a question about their schedule or wants to swap shifts, this can be done quickly with a few clicks.

Communication is key in every business and a medical office is no exception. Effective communication can improve employee-employer relations, increase productivity and can be a catalyst for change when it comes to workplace policies and processes.

Rule #3: Communicate Effectively

Effective communication is more than just talking and listening to one another. It means fostering mutual respect between staff and management. It is the responsibility of the medical office manager to set the tone for effective communication and use it wisely for the benefit of the office.

To communicate effectively, you must do the following:

Listen: Employees are an excellent resource to determine how smoothly or not so smoothly, office operations are running. They have first-hand knowledge of office policies and processes and can offer insight into making the office operate more efficiently.
Establish Expectations: So that employees aren’t running around like chickens with their heads cut off, managers must set clear expectations for each of their employees. Not only does this include defining their job function but also outlining other important work aspects such as time and attendance, code of conduct, and so on.
Provide Feedback: Employees should be given feedback regularly. Whether you are providing constructive criticism or letting them know they are doing a great job, this regular communication can improve the employee-employer relationship and the overall operations of a medical office.

No one likes to be micromanaged – it can cause employees to feel disrespected and mistrusted. Medical office managers should allow employees to do their job with little interference from management. Doing so encourages mutual respect and can increase productivity.

Rule #4: Trust your Employees

Constantly micromanaging employees can cause an office manager to end up with the reverse effect of what they intended. Each employee has a different personality and a different job function, which can result in them having a diverse work style. Employees are much more productive and effective at their job when they feel trusted to make decisions and are granted the opportunity to be responsible or their own work.

By providing feedback regularly, you can make it known to employees that their work is being observed, and they will be held accountable for the quality of their work. Your employees will be much more motivated to achieve excellence when they don’t have to worry about their manager standing over their shoulder. Putting your trust in your employees that they will do their work to the best of their ability allows the medical office manager to focus on other essential aspects of running the office.

Running a medical office is challenging and can become overwhelming quickly. By using the above mentioned golden rules, you can improve daily operations, foster an atmosphere of mutual respect, and reduce labor costs by using medical office scheduling software.

Elevate your medical practice in 2025. Our expert consultants can help you implement strategies to improve efficiency, patient satisfaction, and revenue. Let us handle the billing. Schedule your free consultation here with Kevin Rausch to get all your questions answered. Follow us on Instagram here.

Reference: [https://buddypunch.com/blog/golden-rules-of-managing-a-medical-office-scheduling/]

The Burden of Documentation

Posted on Dec 1, 2024

The increasing administrative burden, particularly documentation tasks, has significantly contributed to physician burnout. From tedious paperwork to complex electronic health record systems, physicians often spend a substantial amount of time on non-clinical tasks. Learn the impacts below. Need help? We have customized solutions for your practice. Get with us before you feel the burn out — and start 2025 STRONG.

Despite recent efforts to reduce the documentation burden in medicine — including the “Patients Over Paperwork” initiative and the 2021 changes to the documentation guidelines for E/M services — a large majority of doctors say they’re still spending too much time and effort on documentation.

The American Medical Informatics Association (AMIA) conducted a survey of health care professionals earlier this year to capture their perceptions about documentation burden. Of the 1,253 responses, 452 were from physicians.

Survey findings

75% of physicians said they had not seen a noticeable recent decrease in the time or effort it takes them to complete documentation tasks,
83% said they did not believe the amount of time and effort they spent documenting patient care was appropriate,
84% said they finish work later than desired or have to do additional work at home because of excessive documentation tasks,
81% said the time and effort required to complete documentation tasks impedes patient care,
22% said they found it easy to document patient care using their EHR.

The AMIA plans to conduct the “pulse survey” twice each year — in the spring and fall.

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Reference: [https://www.aafp.org/pubs/fpm/blogs/inpractice/entry/amia-survey.html]

Growing Your Medical Practice Online

Posted on Nov 1, 2024

Having a strong online presence is essential for healthcare professionals to reach a wider audience and attract new patients. By implementing effective digital marketing strategies, doctors can enhance their online visibility, establish credibility, and drive patient acquisition. Check our tips and tactics to help you grow your medical practice online.

Every business needs strong marketing if it wants to reach more clients online, and that also goes for the healthcare industry. Any doctor who wants to connect with their patients, share valuable health information, and build a perfect reputation, needs to invest in a good marketing strategy. However, most doctors don’t have much knowledge about the digital world and marketing strategies, so they find it difficult to go online successfully. That’s why we’re here – in this article, we will give doctors six marketing tips on how to reach more clients online and become the most searched topic.

Create a Good Website

You can’t have a good online presence without having a website. Keep in mind that the website is usually the clients’ first contact with you, so it needs to leave a perfect impression. It must be user-friendly, informative, and presented in a professional manner. It also must be simple to navigate, mobile-friendly, and load quickly. Make sure to include important information like your services, qualifications, office hours, and contact info, and give your patients a simple system for scheduling an appointment.

In addition to these essentials, your website can be even better with a blog section where you can share helpful health tips, medical news, and updates about your practice. Regularly update your blog with high-quality, relevant material because it will improve your blog’s visibility in search engine results and attract more visitors to your site.

Use Local SEO

Local SEO is a perfect marketing tool to attract local patients to your practice. Using local SEO for doctors will make sure that the practice is highly visible in search engine results for local people searching for medical services near them. Start with the Google My Business page – make sure that all information there (location, contact info, working hours) is correct and up-to-date. Add local keywords in the title, meta description, and content of your website – it will rank you higher in local search results. Ask satisfied patients to leave reviews on Google, Yelp, or any other platform you can think of because reviews are also an important part of marketing and can attract many clients. Having perfect information and reviews across different platforms will boost your local SEO efforts.

Use social media – Facebook, Instagram, TikTok, LinkedIn – because they are a great chance to connect and communicate with potential patients and build a strong online image. Make yourself a professional profile on each of these platforms and update it often with interesting, useful, and educational posts. Same as with your website, you can share health tips, practice updates, patient reviews, and sneak peeks into your daily operations. It’s also important to connect with your followers and present yourself as a trusted expert in your field – you can respond to their comments and join in relevant discussions, for example. Another low-cost marketing tip to reach a targeted audience and promote your services is to use social media advertising, such as Facebook Ads.

Consider Email Marketing

Using email marketing to stay in contact with current patients and reach out to potential ones is a perfect marketing tip. Build a strong email list that will allow you to directly communicate with your audience, sharing important updates, health tips, and promotional offers. Start by collecting email addresses from your website, social media, and personal, in-office visits. Once you do, start sending regular newsletters with informative and interesting content, such as articles covering common health issues, your practice’s updates, appointment reminders, and seasonal health concerns. You can even personalize emails to make them more interesting and related to the recipients. Email marketing is a great marketing tip because it will help you keep in touch with patients, which usually leads to them returning and recommending your practice to others.

Offer Telehealth Services

Telehealth has become extremely popular, thanks to the COVID-19 pandemic. If you offer telehealth services, you can reach more patients who might otherwise have difficulties visiting your practice (because of distance, mobility issues, or any other concerns). Try to promote your telehealth services on your website, and social media – wherever you can – and put a light on the convenience and accessibility they offer. Make sure that your telehealth platform is secure and easy to use, and give your patients a perfect experience. Offering telehealth services will not only attract more patients but will also show that you are committed to providing accessible and flexible care. This will improve your practice’s reputation and popularity.

Analyze Your Online Performance

If you want to improve your online marketing, you should constantly monitor and analyze your performance. For that, you can use different tools like Google Analytics, or any other tool that will help you monitor your website traffic, user actions, and the success of your marketing strategies. This is important because you will know which strategies are working well and which are not so you can change them. Create a list of clear goals for your online marketing – it could be higher website visits, more leads, or better patient engagement. Review your analytics data regularly to see if there are any trends, measure the success of your strategies, and change your strategies when needed. This step can keep you ahead of the competition and make sure you are communicating with potential patients effectively. Also, try to always stay in line with the latest trends and changes in digital marketing to improve your tactics and achieve better results over time.

As you already know (and we already mentioned), presenting yourself well on the Internet is a not-so-secret formula for success. Almost every person will go and Google the practice they think of visiting, so it’s important that you have a perfect online presence that will draw their attention. Create a good website, use local SEO, social media, and email marketing, offer telehealth services, and regularly analyze the data you get from these. These tips will help you create and keep a strong online presence, attract more clients, and improve patient care. Remember, communication is key, so communicating with your clients both online and offline will greatly help you.

Boost your online presence and attract more patients. Our expert marketing team can help you develop a customized strategy to grow your medical practice. Schedule your free consultation with Kevin Rausch to get all your questions answered. Book here.

Reference: [https://www.dmnews.com/marketing-2/]

Empowering Primary Care Providers

Posted on Oct 1, 2024

Primary care providers play a pivotal role in delivering essential healthcare services to communities. By empowering these frontline healthcare professionals, we can improve patient outcomes, enhance access to care, and strengthen the overall healthcare system.

Primary care is essential to the care of the population, yet fewer people are accessing it due in part to an increasing shortage and maldistribution of primary care physicians. That was the focus of an Oct. 20 virtual briefing hosted by Primary Care for America, a diverse collaboration of key partners (including the American Academy of Family Physicians) focused on educating policymakers and health policy influencers about the value of comprehensive, continuous, and coordinated primary care.

Aside from training more primary care physicians, the health care system must do two things to solve the primary care workforce crisis, said Yalda Jabbarpour, MD, director of the Robert Graham Center for Policy Studies in Primary Care, who presented at the briefing.

1. Create and pay for high-functioning teams, which can expand the capacity of primary care. (See “Taking Team-Based Care to the Next Level” and “Making a Business Case for Team-Based Care.”)

2. Adopt technology to expand access and efficiencies in primary care — without adding to physician burden. Virtual visits, asynchronous care via patient portals (if team managed), and artificial intelligence show great promise in this regard.

“But teams and technology take money and more investment in primary care,” said Jabbarpour, citing data showing that, for every payer, investment in primary care has been too low and falling over the last decade. “Higher investment in primary care can result in practice changes such as more robust teams and better integrated technology that can expand the workforce we have.”

Invest in the success of primary care providers and transform your patient experience with innovative solutions. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.

Reference:[https://www.aafp.org/pubs/fpm/blogs/inpractice/entry/primary-care-workforce.html]

Nurse Triage: Improving Patient Care

Posted on Sep 1, 2024

Nurse triage is revolutionizing patient care by improving efficiency and accessibility. Nurse triage systems help alleviate wait times, enhance patient satisfaction, and optimize healthcare resources by prioritizing patient needs and directing them to the appropriate level of care. Check the benefits of implementing a nurse triage model, highlighting its impact on patient outcomes and healthcare delivery.

Prior to widespread implementation of the electronic health record (EHR), non-face-to-face patient contact with the primary care clinician’s office was traditionally limited to telephone calls during office hours or patient voicemail messages after hours. Practices used telephone triage and medical advice protocols to ensure that patient calls or messages would be managed in a standardized way by the appropriate person in the practice.

Today, EHRs offer the use of patient portals, which allow unfettered patient-initiated messaging to the clinician at all hours of the day. This marks a major step forward in patient communication with the health care team but also marks a significant increase in indirect patient care needs. In primary care, these patient queries cover the gamut of health care needs, including appointment or referral requests, referral status updates, financial or insurance questions, result clarification, clinical advice requests, and medication requests (new or refill). Additionally, traditional phone calls are converted to EHR messages, which adds to the EHR message burden. While protocols and procedures on how to best manage patient telephone calls are well established, similar systems have not been widely adopted for electronic communication from patients.

This article describes how an academic family medicine practice designed and implemented a system for optimally managing electronic patient messages. Our multiple part-time clinicians comprise approximately 8.8 clinical FTEs managing a panel of 16,000 patients. The clinical team also includes 15 registered nurses (RNs)/certified medical assistants (MAs)/licensed practical nurses (LPNs), two triage RNs, two licensed clinical social workers, and one clinical pharmacist.

KEY POINTS

Patient portals mark a major step forward in patient communication with the health care team, but they also mark a significant increase in indirect patient care needs.
Practices should reconsider the clinician’s role in message management.
By clarifying rules for routing and replying to patient messages, workflows can largely be handled by nursing and support staff.

A NEW WORKFLOW FOR PATIENT MESSAGES

Before this intervention, all patient messages went directly to the clinician, who then decided whether to handle a message personally or forward it to another team member. As the volume of messages increased and response times increased, this strategy of having the clinician review all messages became non-viable.

Our first step in developing a new work-flow for managing patient messages was to assemble a small multidisciplinary work team with representatives from administration, nursing, and clinicians. The over-arching goal was to develop a consistent, systems-based approach to patient messaging and to get “the right message to the right team member.”

The group surveyed clinicians about their message preferences. Overall, clinicians preferred that all messages be reviewed and filtered first by a non-clinician team member. Clinicians only wanted certain messages routed to them — mostly medication questions about directions for use, side effects, or dose adjustments. For messages involving symptoms not improving despite treatment, their preference was to not have the message routed to them but to have the patient scheduled for a follow-up visit. Most other messages could be handled by staff or converted to a visit.

Using the clinician survey results, the team reviewed the different types of messages available in the patient portal (new complaint, medication refill, billing question, etc.) and determined which message types should go to which team members first. Input from nursing staff was essential in ensuring that the most appropriate message ended up in front of the correct person.

The next step was to expand the practice pools for message routing. (See a selected list of practice pools.) All patient-initiated messages would first land in a general practice pool, and an RN would read and review all messages from this initial pool. We used RNs as the first-line filter for two main reasons. The first is practical. Our MAs’ and LPNs’ main duties are related to direct clinical care provided to the patients seen in the practice, whereas our RNs have more of an administrative/supervisory role. The second is clinical. If patient messages include issues that are clinical in nature, the RN is able to appropriately triage these patients for clinical visits. The team considered whether message filtering should be done by nonclinical team members; however, after discussion, the group determined there were no available nonclinical staff to do this work and a clinical team member was better suited for it. This first-line filtering is critical since patient messages are not first reviewed by a clinician.

After reviewing a message, the RN routes it to the appropriate team member/practice pool to handle and notifies the patient of the expected response time. For example, if a patient is asking about an active referral request, the RN can route the message to the “referrals” practice pool, which includes nonclinical administrative staff who manage insurance and referrals. A member of the pool will then handle the message.

To assist RNs with message management, our project leader developed reference documents and Smart Phrases. These phrases, also known as “dot phrases,” allow staff to easily insert commonly used chunks of text into their responses to patient messages by typing a period (dot) followed by a short user-generated phrase. (See the list of Smart Phrases.) The project lead and nursing leadership also offered training sessions for team members who would be reviewing and filtering messages. The practice did not hire additional staff. The nursing staff was up-trained to do this work, and it has been incorporated into their clinical responsibilities. We piloted the new work-flow using select clinician EHR in-baskets. Once refined, it was rolled out to the entire practice.

LESSENING THE CLINICIAN IN-BASKET BURDEN

The following example contrasts the old and new workflows and illustrates how the change has positively affected clinician workload.

Patient message: “Dear Doctor, you saw me six weeks ago, and at that time you put in a referral to podiatry, but I have not yet heard back.”

In the old workflow: This message would have gone to the clinician, who would have done two things: 1) message the patient back, letting them know that a team member would look into their question, and 2) forward the message to the referral coordinators. The referral coordinators often-times would then send information back to the clinician, who would then notify the patient of the referral status.

In the new workflow: This message is reviewed by an RN, who responds to the patient using standard language and forwards the message to the referral coordinator, per the routing rules. The referral coordinator reviews the file and contacts the patient with the referral status and any instructions. In this example, the clinician is only involved if there is an issue, for example, if the referral was never placed.

FEEDBACK AND LESSONS LEARNED

Informal feedback on the new workflow indicates increased clinician satisfaction, improved clinical efficiency, and improved staff satisfaction. Clinicians indicate that messages coming to them are more likely to be clinician-level issues and their individual in-basket burden has lessened. Overall, our team felt that message turnaround times decreased significantly and we were able to review and disperse more messages to the appropriate next location.

While we do not have formal feedback from patients about this process, we have found that the closed-loop communication from the RN has been helpful for letting patients know that their message has been received and what the next steps will be, which may include a visit with the clinician. Our nursing staff have noted some dissatisfaction from patients who felt they were receiving canned responses, so we encourage personalized messages as appropriate. Nurses can decide whether or not to use Smart Phrases.

If patients indicate that they want their message sent to their clinician, we do that and set expectations around a timeline for their response. Clinicians are free to respond however they choose. They often support the advice provided by nursing staff, which reassures patients.

This new workflow has put more onus on each team member at each step in the message management process. Nursing and clinical support staff have indicated that they now feel empowered to act on items they can own. This has resulted not only in better message management but also meeting patients’ needs in a timelier manner.

We anticipate that technology will continue to advance and improve additional aspects of in-basket management. Some EHRs may have an “auto-response” feature built in, which could help inform patients of expected response times or next steps. It is not hard to imagine that soon practices will be able to use “chat-bots” or other artificial intelligence modalities to filter or reply to messages, or to address patient needs electronically. Until such time, workflows such as ours can be used to relieve clinician burden and serve as a template to drive future change.

Transform your patient experience with innovative solutions. Discover how our platform can enhance patient satisfaction, improve efficiency, and optimize resource allocation. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.

Reference: [https://www.aafp.org/pubs/fpm/issues/2023/0700/patient-messages.html]

Strategies To Increase Revenue

Posted on Aug 1, 2024

Is your medical practice feeling the pinch? There are strategic steps you can take to reignite growth! Let us help you with effective revenue-boosting strategies specifically tailored for clinics and practices.

20 Strategies To Increase Revenue.

Increasing sales and revenue is a high priority for most companies. Focusing on your customers and how they respond to different sales and marketing strategies can help you decide how best to increase sales and revenue. Your marketing and advertising campaigns can attract new customers and maintain current ones, boosting your profits. In this article, we explain how you can increase the revenue and sales and ways to make sure that revenue helps you achieve your long-term goals.

What does it mean to increase revenues?

Revenue is the amount of money that a business brings in, including income from sales and any additional income from bank interest or investments. A company can increase its revenue by increasing sales, adding other sources of income and increasing the amount of money that each sale produces Related: What Is Revenue? Definition, Types of Revenue and Examples

What does it mean to increase sales?

Sales refers to the number of items or services that a company sells, so increasing sales means customers are buying more products. A company can increase its sales by reaching more customers, convincing customers to buy more often, improving its marketing strategy, offering prices that fit the market well and maintaining good relationships with customers.

How to increase revenues and sales

Here are 20 different ways to increase revenue and sales as a marketing or sales professional:

1. Set defined goals

Make quantifiable goals for how much you want to increase your sales and revenue. This way, you can decide how to approach your goals and which methods you’d like to use. You can also use these goals to motivate you and your sales team by tracking your progress and accomplishments.

2. Target repeat customers

Cultivate the relationships you have with dedicated brand customers. Increasing communication can remind your customers of your store and control the message that they receive. Consider reaching out by email or text to promote sales or inform them of new inventory. Many email systems also allow you to review metrics, like the number of recipients who opened your email or clicked on a link, which can help you determine how effective your communication choices are.

3. Target former customers

Bringing back former customers sometimes takes less effort than bringing in new customers. Maintain a marketing plan for former customers so you can target them differently than your current customers. You can appeal to them with specific incentives, like a discount for those who bring in outdated items when they buy a replacement or upgrade. Former customers can also give you referrals or reviews that bring in new customers.

4. Grow your geographic reach

You might expand physically by opening a new location. You can also expand the geographic range of your customers by increasing the distance you can deliver or provide services or adding advertisement initiatives in neighboring areas.

5. Refine your pricing plan

To increase revenue while maintaining the same number of sales, reevaluate your pricing plan. You may sell more items by lowering your prices and taking market share away from your competitors, or you could raise your prices if your brand is strong and customers believe in the value you offer. If you offer a subscription service, you might offer a pricing structure with just a few tiers to appeal to customers through a simpler shopping experience.

6. Add products or services

One way to increase the number of sales per current customer is to offer more products that your customer needs. You can consider adjacent products that a customer would buy to use with your product or a service your customers might need. For example, if you have a specialty pen company, you might offer notebooks and stationery too.

7. Bundle products or services

Bundling products can encourage your customers to purchase more because they can save money by purchasing more than one item at once. You can bundle internally by packaging items together and marketing them as a set, or you could offer a discount when customers buy multiple items together.

8. Upsell products and services

Adding a specific plan to sell higher-priced products can help you transform a single sale into a more valuable transaction. Displays and informational materials can help with this by showing a more expensive or upgraded option first and emphasizing its benefits over less-expensive options.

9. Add new payment forms

You may be able to increase sales by offering new payment methods that customers find more convenient. Check which payment forms the leaders in your industry are using, then set up any infrastructure to accept whatever you don’t currently, whether it’s credit cards, a cash exchange app or secure quick pay options.

10. Offer delayed payments

You could see increases in sales by offering a delayed payment plan, like a layaway program or installment plan. Installment payment plans appeal to customers by showing lower monthly payments rather than one large sum. For example, a furniture company could offer an installment payment plan for a $500 couch, where the customer pays 10 installments of $50 each.

11. Change shipping or delivery charges

Some customers may be willing to pay more for a product if the shipping and handling is free. For online sales, you might consider ways to build shipping and handling costs into the overall cost of the item instead of including two line items in the price. If you deliver products locally, you may be able to try the same method.

12. Offer subscriptions

You could generate more sales by offering a subscription service and reminding people to buy a new product regularly. Consider offering a discount if a customer subscribes to regular replacements or refills, which can automate sales for you and help the customer save money.

13. Offer discounts, rebates and coupons

Perhaps the most classic method to generate increased sales, offering discounts, rebates and coupons can help bring in new traffic and generate a feeling of achievement for customers. Discounts and coupons generate customer loyalty and repeat purchases by allowing customers to try new products that they later buy at full price. Rebates have a low rate of fulfillment, so you may not have to take the rebate’s cost off of the revenue from every item sold.

14. Create special incentives

If you have regular communication with your customers, you can use any occasion to build loyalty by offering holiday sales, birthday rewards and discounts or registries for special occasions like weddings or births.

15. Survey customers to understand your market

It’s important to know your customer base well, so consider offering a survey to find out your customer demographics. When a customer makes a purchase, you can ask them to fill out a short survey that can help you define your target audience and refine your marketing strategies. You can also send surveys to potential markets through social media or online ads. To encourage people to fill out your survey, you can offer a discount or the chance of winning a gift card.

16. Keep sales channel current

Regularly update your sales channel, including your online presence and your in-store displays. Even if consistency is a strong appeal of your brand, consider ways you can make each visit or sale new for the customer to generate curiosity about later purchases.

17. Change sales incentive structure

Changing your incentive structure for your salespeople can increase sales numbers by making your sales team more motivated. Finding new metrics or rewarding different kinds of sales numbers can inspire your sales team by giving them a new challenge. You might consider inverting your commission plan to give higher incentives to a certain group or offering bonuses for achieving goals within a certain amount of time.

18. Develop a public reputation for quality and expertise

Consider building your brand’s public reputation for quality or your team’s reputation as experts in the field. External endorsements by magazines and public figures can introduce your product to new customers, and if you are willing to create your own podcast, book or informative articles, you can build up a reputation of providing value to your customers in multiple ways.

19. Develop a reputation in your industry and community

Being active in professional organizations can help you grow your visibility and can be particularly useful for business-to-business sales. As a prominent figure in the industry, you can also build partnerships with other businesses to offer shared promotions or build a common customer base.

20. Review your online presence

Optimize your website for sales instead of clicks by determining which search terms and website design aspects are actually bringing in sales. Consider how you can optimize your site or rewrite your online copy to maximize those attributes.

Perform Practice Solutions can help you run your business with more efficiency and less stress. Learn more about our medical billing solutions. Schedule your free consultation with Kevin Rausch to get all your questions answered regarding your practice: billing, sales, marketing, practice operations strategy, & more! Book here.

Reference: [https://www.indeed.com/career-advice/career-development/increase-revenues]

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